Freelancer profile translated to English.

Description

Digital data specialist with 8 years of experience in agencies, consulting firms, and client-side. Expertise in tracking (GTM, GA4), customer journey analysis, and GDPR compliance.

My strength: transforming complex data into concrete growth strategies through my dual technical and business skills.

Fluent in FR/EN and actively monitoring emerging technologies (AI). Additional experience in implementation quality assurance.

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Colombes (up to 50km), Lille (up to 50km), Rouen (up to 50km), Toulouse (up to 50km), Paris (up to 50km)

Measurelab
Web Analyst
January 2023 - December 2024 (1 year and 11 months)
Londres, United Kingdom
www.measurelab.com is an independent consulting firm of about twenty employees based in England, specializing in analytics and marketing data, a certified Google Marketing Platform and Google Cloud partner, which helps product and marketing teams optimize their digital performance through the implementation of analytical tools and data analysis.
Main missions:
Audit and optimization of client GTM and GA4 configurations with strategic recommendations
Creation of custom dashboards •
Conducting comparative and competitive analyses for business steering •
Consulting support for clients as an analytics expert •
GDPR compliance and Cookie Management •
Multi-team coordination and project resource management •
E-commerce analytics project management and steering •
Sales and promotion of analytics services
Google Tag Manager GA4 Google Ads Microsoft Clarity Google Cloud
funkeywhale
Independent Web Analyst (Freelance)
January 2021 - Today (5 years and 6 months)
Londres, United Kingdom
**Environment used**: Google Tag Manager (GTM) Web and Server - Google Analytics 4 (GA4) - Google Ads - Microsoft Clarity - Google Cloud - Looker Studio - Asana - Supermetrics - Shopify - WordPress - WooCommerce

**Main missions**:
Various missions: Advanced tagging with use of Custom HTML or Javascript, automated reporting, creation and writing of technical specifications
Creation of multi-sector dashboards •
Audit and optimization of client GTM and GA4 configurations with strategic recommendations
Consulting support for clients as an analytics expert •
A/B testing and Conversion Rate Optimization (CRO) •
Multi-team coordination and project resource management •
Budget management •
BigQuery data analysis (SQL) •
Production and presentation of deliverables expected at each stage of the mission.
Facilitation of training workshops •
Close collaboration with management teams to define objectives and action plans.
Google Tag Manager Server-Side BigQuery Google Cloud
Jellyfish EMEA
Digital Analytics Manager
DIGITAL AND IT
June 2017 - April 2022 (4 years and 10 months)
Reigate, United Kingdom
www.Jellyfish.com is a global digital marketing agency with 2500 employees that combines media and data to help brands perform faster and more effectively in the multi-platform digital ecosystem.
Environment used:Google Tag Manager (GTM) Web and Server - Google Analytics 4 (GA4) - Datastudio (Looker Studio) - Jira - Observepoint - Tag Inspector - Google Ads - Facebook (Meta) - Trello

**Main missions**:
Client integration and training on analytics tools
International collaboration across multiple time zones with technical teams
BigQuery SQL analyses and creation of data sources for dashboards
Data implementation and collection
Quality testing and validation
Analysis of collected data
Creation of roadmaps and technical specifications
Complete audit of GTM Web and Server and Analytics accounts with optimization roadmaps
Simultaneous project management of multiple client portfolios while respecting budgets

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MSc Management of IT Innovation
Glasgow Caledonian University
2011
Msc management of IT Innovation
BSc (Hons) Networking and Systems Support
Glasgow Caledonian University
2010
Bsc (HON) Networking and systems support

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Lionel H.

Project tracking, analytics, visualization, audit

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