Lionel Fotio

After working as a Community Manager for the Series Mania Festival and in an agency with INNOCEAN WORLDWIDE FRANCE (for Hyundai and Movivolt accounts), I worked as a Social Media Manager at Adeo Services for the Naterial brand (Leroy Merlin) on the following tasks:

- Production of video and graphic content

- Management of editorial calendars (FR, ES, GR, BR, ENG)

- Content sponsorship and monitoring

- Implementation of Meta advertising campaigns

- Implementation of monthly reporting

- Client relations with Business Units

- Influencer relations

- Project management

At Naterial, I developed attractive content that did not exist on the accounts before my arrival.

For the brand, the main objective in social media was community growth.

Before I took office, the Naterial Spain account had a monthly growth of 47 followers. When I left, we had an average of 600 per month over 13 months. Naterial France had a growth of 197 per month; we were at an average of 450 per month when I left.

I officially launched Naterial Brazil in September 2023. As of the writing of this text (09/30/24), we have over 8,800 subscribers.

These significant progressions were achieved thanks to engaging content, created with software I am proficient in, such as:

- Photoshop

- Illustrator

- Canva

- Capcut or Premiere Pro

I also propose Drive-to-store advertising campaigns on the Meta platform in my daily tasks.

I am ready to put all my expertise at your disposal to successfully achieve all your social media ambitions. From creating a community to animating it, including the creation and publication of impactful content, as well as their sponsorship, not forgetting the reporting you need to measure the results of each campaign.

See you soon. 😉