Freelancer profile translated to English.
Back to original languageAbout Lionel
E-COMMERCE CONSULTANT, FACEBOOK ADS & CONVERSION OPTIMIZATION.
✅ Meta Campaigns (Facebook/Instagram)/Google/Pinterest
Social media campaigns complement those we do in search engines. Not everything works for everyone, let's focus on getting excellent results.
✓ Configuration and launch of Facebook/Instagram, Google and Pinterest Ads campaigns.
✓ Configuration of retargeting pixels, custom conversions, audiences.
✓ Creation of advertising texts and creatives.
✓ Daily management of Facebook campaigns.
✓ Campaign optimization.
✅ Conversion Optimization
It makes no sense to spend money on advertising campaigns if you don't have a page optimized for conversion, don't you think? The conversion audit (CRO) is the starting point to know the weak points of your site.
✓ Formalization of the main business objectives and the function of the website.
✓ Ensure tracking of basic data.
✓ Initial conversion audit.
- Quantitative analysis.
- Qualitative analysis.
✓ Prioritize tests.
✓ Design of the tests.
✓ Execution of the tests.
✓ Design and execution of subsequent tests.
✅ E-commerce Consulting
Discover the tools and strategies that will lead you to better performance. From Google Analytics audits to automatic e-mailing campaigns, you can squeeze your potential to new levels.
English
Fluent
French
Native or bilingual
Catalan
Conversational
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- lionelz.comFacebook Ads | Google Ads | E-commerce ConsultantE-COMMERCEDecember 2020 - Today (5 years and 6 months)Alicante, Valencian Community, SpainI offer flexible support in the management of PPC campaigns (Meta/Google/Pinterest), both long-term and temporarily, and I help with the development of marketing strategies, as well as with the creation and management of PPC accounts on multiple platforms.✓ Creation of PPC strategies for ecommerce (Fashion, Sports), B2B, Education and Tourism.✓ Audits of existing PPC accounts, campaign plans and recommendations.✓ Creation and management of PPC campaigns on Google, Meta (Facebook/Instagram) and Pinterest.✓ Conversion optimization (CRO).
- AdkonversionSEM + Social PPC + Conversion Optimisation (CRO) & Co-founderDIGITAL AND ITMay 2019 - December 2020 (1 year and 7 months)AlcoyAt Adkonversion we help online stores grow with PPC campaigns (Google Ads, Facebook/Instagram Ads, TikTok Ads) and CRO services (conversion optimization).We accompany our clients with the management of advertising campaigns, emailing, conversion optimization and personalized attention.âš’ Tools: TagManager, Google Analytics, Google Optimize, TypeForm, Wordpress, Hotjar, Facebook Ads, SemRush, TikTok Ads, Google Ads
- Sonneil Homes and MoreChief Marketing OfficerREAL ESTATEJuly 2017 - April 2019 (1 year and 9 months)Alicante
- Planning, development and execution of Sonneil's online/offline marketing and advertising initiatives.
- Development and measurement of key metrics around the business, including user acquisition, conversion rates and engagement rates.
- Integration of a CRM for lead management.
- Marketing automation, Email marketing, Lead generation, Lead scoring
âš’ Tools: TagManager, Google Analytics, Zoho, Google Optimize, Instapage, Zapier, TypeForm, Wordpress
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Education
- MSc Computing & DesignUlster University2003· Cognitive Computing · Research Methods · Pervasive Computing · Interactive Systems Design · Design Theory and Method · 3D Computer Graphics Application · Interactive Design and Media Application · Design Entrepreneurship Awareness
- BSc Computing ScienceUlster University2002Year 1- Programming, mathematics for computing, databases, computer hardware and systems analysis. Year 2-Programming and software development ,professional software engineering. Year 3 Intership (JPMOrgan & Chase) Year 4 - software engineering, computer networks and artificial intelligence. Project and dissertation which involved the analysis, design, implementation, testing and evaluation of the solution to a substantial software-related problem (Public Key encryption).
Certifications
- Google Analytics Individual QualificationGoogle2019