About Lionel
About Me
Looking to reposition your products or services or even launch new ones ? Maximize the value of a solution? Build a coherent end-to-end marketing roadmap? Develop your solutions portfolio, review the architecture and tiering ?
If so, I can help you.
With nearly 20 years of experience as a Marketing, Product, and Sales Manager in the telecommunications and ICT sectors, I bring strategic and operational expertise to accelerate your growth.
I have:
- Developed and executed go-to-market strategies for B2B ICT solutions (connectivity, cloud, cybersecurity, data analytics, communication tools, IoT, digital signage).
- Managed convergent B2C telecom product portfolios (packs internet, phone, TV, mobile).
- Established and led high-performing sales teams.
Services Offered
- Marketing strategy: Tailored plans aligned with your business goals.
- Product launches & product life cycle management: Go-to-market and portfolio growth strategies.
- Marketing operations: Cross-funnel marketin roadmap implementation, optimization and execution.
- Personalized coaching: Strengthening your internal marketing capabilities.
Why Choose Me
- Industry expertise: deep knowledge of market dynamics, customer expectations, and ICT trends.
- Technical understanding: You can only sell what you fully understand.
- Proven success: Boosted brand awareness, customer engagement, and revenue.
- Collaborative approach: Working hand-in-hand with your teams and cross-functional profiles.
- Adaptability: Solutions tailored to your specific needs.
Availability Available up to 16 hours per week alongside my current position. For larger missions, availability can be discussed.
Let's Connect If you're a startup or a medium-sized ICT company aiming for sustainable growth, let's discuss how I can support your objectives.
French
Native or bilingual
English
Fluent
Dutch
Conversational
Can work on-site
Bruxelles (up to 20km), Wavre (up to 20km)
Experience
- ProximusMarketing Strategy Manager for B2B ICT solutions and partnershipsNovember 2022 - Today (3 years and 7 months)Brussels, BelgiumDrive the go-to-market strategy (positioning, prioritisation and planning) for almost all the Proximus B2B CVPs :- Fix connectivity and smart networks (SD WAN)- Cloud and cybersecurity- Communicate and collaborate (communication solutions and hybrid workplace)- Analytics, Things and Applications (Data analytics, IoT, bots)- Servicing- Innovation & third party ecosystems
- ProximusMarketing Manager for B2B2 ICT solutionsJuly 2020 - November 2022 (2 years and 4 months)Brussels Metropolitan Area, BelgiumMarketing roadmap definition and execution for ICT solutions : IoT, Data Analytics/Big data, Digital Media, Smart Concepts & safe city
- ProximusMarketing Manager for B2B solutions: IoT & Data AnalyticsAugust 2019 - July 2020 (11 months)For IoT and Data Analytics solutions:• Evangelize internally and externally• Develop marketing plans / Define the marketing identity• Support sales experts• Support solutions development
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Education
- DES, ManagementIchec Brussels Management School2011DES, Management
- Bachelor of Marketing, Marketing (International Sales)Ecole Pratique Hautes Etudes Commerciales (EPHEC)2007Bachelor of Marketing, Marketing (International Sales)
Certifications
- Professional Scrum Product OwnerScrum.org2022
- Professional Scrum MasterScrum.org2021