Linn V.

I help brands, companies, and agencies findthe right strategy and wordsto express what makes them unique.

My approach always begins with questions:

It then combines two complementary areas of expertise:

→ **Strategy**, to understand business challenges, analyze markets, identify opportunities, and build a solid positioning.

→ **Expression**, to bring this positioning to life through impactful stories, messages, and concepts.

I am particularly involved in:

• Positioning & brand platform

• Brand naming & architecture

• Sales pitches & brand discourse

• Narrative territories & storytelling

• Editorial strategy & content

• Copywriting (manifestos, taglines, campaigns, communication materials)

• Social media strategy

Some brands I've worked with: Sanex, Van Cleef & Arpels, YellowKorner, Manufacture de Sèvres, Monoprix, Apsys, Les Georgettes, Joie, Champagne Thiénot, Domaine William Fèvre…

I teach INSEEC students the fundamentals of brand strategy: understanding a market, analyzing consumers, building a positioning, and translating a vision into a brand platform.

This experience also enriches my own practice by requiring me to formalize the strategic methods and reflexes that guide my daily work.

At Manifestes, an agency specializing in brand and company support, I developed astrategic approach informed by the culture, heritage, and standards specific to premium universes.

I assisted brands like Champagne Thiénot, Domaine William Fèvre, and YellowKorner in defining theirpositioning, narrative territory, and brand expression.

This experience taught me to reveal what makes a brand or company's intangible value: its history, its craftsmanship, its gestures, its codes, and the emotions it conveys.A balancing act between heritage and modernity,to transform brand heritage into a contemporary narrative.