Freelancer profile translated to English.

Description

👋 Expert in my field for over 10 years, I help you set up the tools and organization to launch or optimizeB2C CRM activitywithin your company or ensure continuity in execution during transition periods.

✔️ I have proven my skills incollaborationwith Product and Data teams by orchestratingcomplex projects

✔️ I work ininternational environmentsin French, English, and Spanish, with all teams in a tech ecosystem

✔️ I have implemented Braze as a B2C CRM tool

✔️ I help you identify and recruit the talent that will form your future CRM team

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Accor SA
CRM Operations Lead
January 2024 - December 2024 (11 months)
Team bandwidth prioritization
Prioritization of topics by value
Team coordination
La Fourchette
On Malt
CRM Capabilities
April 2022 - April 2022 (1 month)
Project Management Project Management CRM Braze Problem Solving Adaptability Collaboration Tableau software Customer Relationship Management (CRM)
TheFork, a Tripadvisor Company
CRM Project Manager
RESTAURANTS AND FOOD SERVICE
October 2019 - April 2022 (2 years and 6 months)
✅Managed the CRM tool change project from Adobe Campaign Classic to Braze
• Gathered requirements from various local teams
• Met with 10 CRM market players
• Defined criteria and prioritized to choose the most appropriate tool in alignment with data and product teams
• Defined use cases to analyze how each solution could meet them
• Coordinated internally and externally and communicated to unite a company-wide project team on a daily basis
• Produced training materials and documented processes
• Trained 6 groups of end-users in 3 cities, translated into 3 languages

✅Coordinated technical improvements for the CRM team with the data and product teams
• Implemented new steering tools using the Tableau data visualization tool with the data team
• Implemented a new CMS for creating emailings, Dartagnan

✅Supported local teams in 22 countries
CRM Project Management English Data Analysis Marketing Google Analytics Luxury Microsoft Office Tableau software Atlassian JIRA Spanish Atlassian Confluence Communication Team Management