Freelancer profile translated to English.
Back to original languageAbout Linda
Hello and welcome to my profile.
Born and raised in Germany, I have acquired 8 years of experience in digital marketing. With a strong, practice-oriented mindset, I am a reliable and open-minded person.
From planning and implementing online and offline campaigns, to localizing advertising campaigns and branded content globally, to managing and optimizing acquisition campaigns, my diverse skills enable me to act successfully in the most varied projects.
My expertise lies in the following areas:
âś” Multichannel Strategy: strategic positioning, sales funnels, branding, planning, management, and steering of the acquisition strategy (traffic and e-commerce).
âś” Advertising campaign budgeting strategies, defining KPIs for channels and campaigns (media planning).
âś” Intercultural Strategy: understanding the German market and its customers, adapting content and communication according to the target audience, developing a concrete action plan to achieve objectives.
âś” SEA: Google Ads (Search, Display, YouTube ads, Merchant Center), Meta Ads (Facebook, Instagram, Audience Network), Other platforms (TikTok ads, Bing ads, Reddit, Twitch), Google Analytics.
I propose a first meeting to discuss your needs.
See you soon!
German
Native or bilingual
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Back MarketCountry Manager GermanyE-COMMERCEApril 2023 - November 2023 (8 months)Paris, France• Define a solid brand and marketing plan and lead its implementation.• Planning, execution, coordination, and implementation of all brand initiatives at the local level across all paid and owned channels and throughout the funnel to generate awareness, consideration, performance/conversion, and loyalty.• Compile, develop, and oversee the execution of the media plan, in collaboration with the central team.• Set up, update, and track the marketing roadmap on a daily basis.• Localize advertising campaigns and brand content designed globally with a local touch and nuance.• Lead local initiatives: events, influence, collaboration with local brands or media. Contribute to the public relations strategy (in collaboration with the PR agency).• Manage communications on owned channels, with a focus on CRM and Merchandising.• Participate in new product launches as well as the development of new business opportunities.• Manage the local budget and ensure the monthly marketing budget is closed within guidelines.
- Back MarketCampaign PlannerSeptember 2022 - March 2023 (6 months)Paris, France• Planning and creation of online (YouTube, Meta, TikTok) and offline campaigns• Analysis of new campaign requests and proposal of tailored solutions• Management and communication with external agencies and account managers• Campaign optimization and monitoring• Internal communication management
- Back MarketTraffic Manager Germany & AustriaJanuary 2020 - January 2023 (3 years)Paris, France• Management and optimization of paid acquisition campaigns: SEA, Display, Retargeting, Price Comparison Sites• Daily performance management and ensuring alignment with objectives• Reporting and Analysis• Development and testing (creatives, tracking, landing pages, product feeds, A/B tests...)• Benchmarking
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Education
- Master 2 (M2), Digital StrategySup Career, Alternating Training School of the INSEEC Group2017Master 2 (M2), Stratégie Digital
- Master 1, Digital MarketingSup Career, Alternating Training School of the INSEEC Group2016Master 1, Marketing digital