Freelancer profile translated to English.

Description

An entrepreneur at heart, I have built my career across various sectors and continents—from marketing to business development, including project management—always guided by the same passion: to create, connect, and bring ideas to fruition.

Today, I put this vision to work for your projects—to create meaningful experiences that foster reconnection, alignment, and a positive impact beyond oneself.

🌏 Multilingual (FR | EN | Mandarin | Cantonese), I enjoy building bridges between cultures, ideas, and opportunities.

💡 My driving force: designing meaningful experiences that leave a lasting imprint.

Languages

French
Native or bilingual
English
Fluent
Chinese
Conversational
cantonais
Conversational

Workplace preferences

Can work on-site

Lausanne (up to 50km)

Granchateaux SA
Digital Marketing Manager
WINE AND SPIRITS
March 2025 - Today (1 year and 3 months)
Lutry, VD, Switzerland
E-commerce site management: pricing, product, analytics
Development and creation of newsletters, customer journey flows, automation, and remarketing.
Boutique e-commerce Création de newsletters E-Commerce SEO Vins & Spiritueux
Linda Tan-Taylor
Consultant
September 2019 - November 2024 (5 years and 2 months)
Switzerland
Project coordination and management: website, events (hackathon)
Various clients from diverse industries (jewelry, watchmaking, tech, wellness)
Corney & Barrow
Marketing & Communication Manager – Brand Strategy and International Development
WINE AND SPIRITS
July 2014 - October 2018 (4 years and 3 months)
Hong Kong
Main responsibilities:

Definition and implementation of marketing strategy in target regional markets, aiming for sales growth and brand awareness development.

Management of partner agencies (communication, digital, PR) and cross-functional coordination with sales, marketing, finance, and logistics teams to ensure consistency and effectiveness of actions.

Monitoring commercial performance: achieving and exceeding volume and profitability targets by brand (+40% annual growth).

Development of an innovation pipeline to enrich the local portfolio and implementation of a pricing strategy adapted to regional markets.

Deployment of a PR & communication strategy to maximize media visibility for premium brands—creation of an annual calendar of events and new promotional concepts.

Supervision of an external digital agency for Google Ads campaigns, launch and optimization of websites for the Asia region (2017) to increase international reach and qualified lead volume.

Key results:
- Double-digit revenue growth across several brands.
- Strengthened digital and media presence in Asian markets.
- Optimized collaboration between local and regional teams for global strategic alignment.