Caroline B.

Innovation and Strategy Manager at the Estée Lauder Companies France group since 2022, I am dedicated to developing strategic initiatives and innovation projects. It is also within this group that I am a doctoral student. This caps a rigorous academic career which also includes an MBA in Entrepreneurship from ESG Paris obtained in 2021. I also leverage cutting-edge digital marketing expertise to enhance brand visibility in a highly competitive market.

Within the highly competitive luxury cosmetics sector, enhancing dermatological expertise, understanding consumer behavior, the power of scarcity, and brand storytelling are major strategic challenges. This mission involves the deployment of an orchestrated omnichannel digital marketing strategy for a prestigious entity, aiming to optimize return on investment, with a twenty percent increase in conversion rate, a fourfold return on advertising spend, and a fifteen percent growth in qualified traffic.

The architecture of this program was structured around fine segmentation, targeting a CSP+ clientele and discerning enthusiasts. Capital invested in a progressive growth approach maximized the impact of digital presence.

In conclusion, this initiative proved particularly fruitful, generating a substantial return on investment while consolidating brand awareness and high-end positioning. The expertise deployed demonstrates mastery of digital challenges while scrupulously respecting the discretion inherent in this sector.