Freelancer profile translated to English.
Back to original languageAbout Linda
đ Want to boost your online visibility, attract more clients, and structure your marketing efforts effectively?
đĄ Looking for personalized training to master digital marketing tools and levers?
I am a digital marketing consultant and trainer, specializing in SEO, social media, emailing, and content marketing.
I support VSEs, SMEs, freelancers, and startups in implementing high-performance, concrete marketing strategies adapted to their challenges.
đ A doctoral student in marketing at Paris II PanthĂ©on-Assas, I combine academic rigor with field experience to impart clear, actionable, and results-oriented methods.
đŒ My digital marketing services:
đ Marketing Audit: Analysis of your current channels (website, social media, email, content)
đ Tailor-made Digital Strategy: Clear action plan, prioritization, objectives, KPIs
đ Optimization of your online presence: SEO, content, social media, conversion funnel
đ Practical and personalized training: SEO, Instagram, LinkedIn, email marketing, Notion...
đ€ Coaching & individual or team support: to develop skills and gain autonomy
đĄ Whether you want to generate more leads, strengthen your digital presence, or train your marketing team, I help you take action with clarity and impact.
đ Contact me and let's discuss your needs!
French
Native or bilingual
Russian
Native or bilingual
English
Fluent
Ukrainian
Native or bilingual
Dutch
Conversational
Remote only
Primarily works remotely
Experience
- IndĂ©pendanteDigital Marketing Consultant and TrainerCONSULTING AND AUDITSJanuary 2024 - Today (2 years and 7 months)Paris, Franceđ As a consultantI support companies, entrepreneurs, and freelancers in structuring and optimizing their digital strategy. My approach is based on analysis, clear recommendations, and personalized actions.My areas of intervention:
- Market and competitor analysis
- Definition of the overall marketing strategy (segmentation, objectives, channels)
- SEO strategy recommendations (audit, keywords, content, netlinking)
- Social media strategy support (editorial line, formats, planning)
- Structuring email marketing campaigns and automation
- Targeting the right acquisition and loyalty levers
- Steering the digital strategy with clear KPIs
My goal:to help my clients make strategic decisions, better structure their online presence, and achieve sustainable results.đ As a trainerI design and deliver tailor-made professional training to impart concrete digital marketing skills.Training topics:SEO (natural referencing)- How search engines work
- Performing an SEO audit
- Optimized web writing
- Using SEO tools (Google Search Console, SEMrush, etc.)
Social Media:- Defining a social media strategy
- Creating engaging content
- Using planning and analysis tools
- Optimizing publication performance
My goal:to make my clients and trainees autonomous, competent, and confident in managing their digital tools and strategies. - YumanB2B Marketing and Business DevelopmentSOFTWARE PUBLISHINGMay 2023 - October 2023 (5 months)Paris, FranceManagement of corporate social media:
- Strategic management of LinkedIn and Facebook accounts: planning, creation, and publication of engaging content
- Development of brand awareness and regular interaction with the community
SEO and Netlinking Copywriting:- Writing and optimizing articles for natural referencing (SEO)
- Implementing backlink strategies to strengthen site authority and improve Google ranking
Competitive Intelligence and Market Analysis:- Active monitoring of competitors' actions: content, offers, positioning
- Analysis of market trends to adapt marketing actions
Training Delivery:- Organization and delivery of internal and external training sessions: products, processes, tools
- Design of training materials adapted to the needs of teams and clients
B2B Business Development:- Development and implementation of a business development strategy adapted to target markets
- Precise prospect targeting, multichannel prospecting (phone, email, LinkedIn)
- Conducting meetings, analyzing prospect needs and challenges
- Negotiation, contracting, and client loyalty
- Regular follow-up of customer relationships to maximize satisfaction and recurrence
Onboarding and Support:- Training new employees on internal procedures and tool usage
- Personalized support to ensure quick and effective integration
- IndépendanteSelf-Employed E-learning EntrepreneurEDUCATION AND E-LEARNINGJanuary 2018 - January 2023 (5 years)Paris, FranceTeaching FLE (French as a Foreign Language):
- Design of dynamic course materials adapted to each level
- Conducting online and in-person sessions
- Individualized support for learners in their linguistic progress
Digital Marketing and Communication:- Creation and management of promotional campaigns for FLE courses on social media
- Development of engaging content: visuals, videos, articles
- Use of digital marketing strategies to attract and retain learners (SEO, storytelling, call-to-action)
Professional Website Creation:- Design and development of a website to present the FLE course offerings (structure, design, content writing, SEO optimization)
- Autonomous website management: regular updates, traffic analysis, continuous improvement of user experience
Prospecting and Business Development:- Identification and contact of potential clients via social media
- Development of an international learner portfolio
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Education
- PhD in MarketingUniversité Panthéon Assas
- Master in International Operational MarketingUniversité Paris 102023