About Linda
French
Native or bilingual
English
Basic
Experience
- SLH CONNECTMarketing, Communication & Digital Transformation Strategy ConsultantCONSULTING AND AUDITSSeptember 2013 - Today (12 years and 9 months)Annecy, FranceMarketing, communication, and digital transformation strategy consultant, I support companies in defining and implementing their development and innovation projects.My approach is based on the complementarity of strategy, creativity, and digital performance. I help brands strengthen their positioning, optimize their visibility, and design high-impact experiences.My expertise covers:360° marketing & communication strategy, digital transformation & innovation, web marketing & SEO, design & user experience (UX/UI), as well as brand strategy and storytelling.Today, I also integrate human-centered and co-creation approaches, leveraging Design Thinking and facilitation to support companies in their sustainable innovation and transformation initiatives.
- CyalinkCo-Founder & Executive DirectorTELECOMMUNICATIONSDecember 2016 - Today (9 years and 6 months)Annecy, FranceCyalink is a company specializing in high-tech after-sales service management, electronic repair, refurbishment, and digital device sales for businesses.The company includes several brands, such as SmilePhone and SmileRepair.fr, which operate in the field of smartphone and tablet repair and refurbishment.As an executive director, I manage the overall strategy, brand development, and the implementation of innovative solutions related to the circular economy and digitalization.I also act as a consultant on development projects in Africa, supporting the creation of refurbishment and repair centers, structuring local activities, and strengthening the technical and organizational skills of teams.My role is now evolving towards strategy, knowledge transfer, and support for transformation and innovation projects. Cyalink is a company specializing in high-tech after-sales service management, electronic repair, refurbishment, and digital device sales for businesses. The company includes several brands, such as SmilePhone and SmileRepair.fr, which operate in the field of smartphone and tablet repair and refurbishment. As an executive director, I manage the overall strategy, brand development, and the implementation of innovative solutions related to the circular economy and digitalization. I also act as a consultant on development projects in Africa, supporting the creation of refurbishment and repair centers, structuring local activities, and strengthening the technical and organizational skills of teams. My role is now evolving towards strategy, knowledge transfer, and support for transformation and innovation projects.
- SmileRepair.frFounder & CEO - SmileRepair.frE-COMMERCESeptember 2021 - Today (4 years and 9 months)Annecy, FranceSmileRepair.fr is a digital platform dedicated to It allows individuals and businesses to find an expert repairer near them or to send their device for remote repair. I managed the complete development of the platform: design, digital strategy, UX, marketing, and SEO, based on a user-centric and sustainable vision. This project allowed me to connect my two favorite fields: digital and the circular economy, while developing an approach focused on experience and transformation.
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Education
- Master 2ESGCI Paris2009Master Marketing
- Graphic Design & Visual CommunicationÉCOLE BRASSART2015Design Graphique & Communication Visuelle