Freelancer profile translated to English.

Description

Is your CRM not delivering what it should? Are your sales teams bypassing the tool instead of using it? Is your data unusable for performance management?

I help youtransform your CRM and sales processesinto real **growth drivers**.

As an expert in Salesforce and HubSpot, I also work with any other CRM on the market. I implement, migrate, restructure, and optimize to ensure your sales operations finally run smoothly.

My approach: I don't just deliver a report of recommendations. I audit your processes, redesign them with your teams, configure the CRM accordingly, and train your staff to ensure adoption.

What I've delivered recently:

Salesforce Education Cloud Migration (14 campuses, 90+ users trained)
Complete HubSpot Restructuring: 25+ automated sequences
Redesign of B2C and B2B conversion funnels for a multi-campus group
Measured results: +27% YoY growth, +25% productivity

My typical interventions:

CRM implementation or migration (Salesforce, HubSpot, or other)
Sales process audit and optimization (qualification, conversion, closing)
Journey automation (Flows, Zapier, REST API)
Custom development (Apex, AppScript)
Sales performance management and KPI reporting
Training and change management

What sets me apart:

20 years of experience, a dual business and technical skill set. I understand your commercial challenges AND I configure your CRM. A single point of contact from scoping to go-live.

Sectors: EdTech, higher education, professional training, B2C businesses.

Bilingual in English. Remote + occasional travel.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Lyon (up to 50km), Oyonnax (up to 50km)

Pennylane
Interim Manager - Head of Customer Education
April 2026 - Today (4 months)
Interim management mission (3 days/week) within a leading French FinTech scale-up, in a context of hyper-growth and organizational transformation.
Operational management of the Education team (about ten people): hands-on management, maintaining team dynamics and business continuity during the transition phase.
Production and quality of enablement content for accounting firms and SMEs: articles, guides, videos, educational resources, academy.
User training paths: supervision of the design and evolution of paths to facilitate platform adoption by thousands of professional users.
Securing strategic 2026 deadlines, including projects related to regulatory obligations and priorities.
Cross-functional coordination with Product, Sales, and Customer Success teams: priority arbitration, fluid communication, internal stakeholder engagement.
Process documentation and support for reflection on the target organization of the Education team.
Interim Manager Change Management Customer Education
OpsWay
Founder
January 2026 - Today (7 months)
Founder of OpsWay, I support EdTech companies, schools, and B2C organizations in optimizing their sales operations and CRM.

My missions cover the entire cycle:

*CRM Audit and Restructuring(Salesforce, HubSpot, or other): diagnosis of the existing system, re-architecting objects and workflows, data cleaning and validation
**CRM Implementation and Migration**: functional scoping, specifications, configuration, UAT testing, and go-live
**Sales Process Redesign**: modeling B2C and B2B conversion funnels, optimizing qualification, follow-up, and closing stages
**Automation and AI**: implementing automated sequences (nurturing, onboarding, follow-up), integrating conversational AI for lead qualification, Zapier workflows, and REST APIs
**Training and Change Management**: upskilling sales teams on tools and processes, field support to ensure adoption
Each mission begins with a field diagnosis phase. I work with your teams, not in isolation.

The goal: clear processes, a CRM that reflects business reality, and autonomous teams.

Sectors of intervention: private higher education, professional training, EdTech, B2C companies with acquisition and conversion challenges.
Sales Operations Sales Process Improvement Hubspot Salesforce Education Cloud Sales Strategy
Ynov Campus
Director of Sales and Marketing Performance
EDUCATION AND E-LEARNING
June 2024 - October 2025 (1 year and 4 months)
Bordeaux, France
I led the transformation of Ynov Group's sales operations, focusing on process redesign, strategic CRM implementation, and performance optimization to achieve recruitment and growth objectives.

- Sales Operations & CRM -
💻 Strategic CRM Transformation: managed the migration and transformation of the Salesforce CRM to Education Cloud standards to ensure data reliability and optimize workflows (+27% YoY growth).
⚙️ Process Excellence: designed, formalized, and deployed optimized sales processes (qualification, opportunity tracking, closing) to maximize prospect conversion rates into students.

- Performance and Management -
📊 Performance Management: defined, tracked, and precisely reported sales KPIs for the Group (CEO and campuses), enabling rapid decision-making and strategic adjustments.
🚀 Training and Support: designed programs and trained sales teams (14 campuses - 70 sales reps) on new tools and business processes to ensure adoption and operational excellence.

- Marketing and Qualification -
🎯 Acquisition Lever Optimization: ensured budget efficiency and lead quality to feed the sales pipeline.
💬 AI-driven Engagement and Qualification: implemented conversational AI for lead engagement and qualification (improved reachability, optimized sales reps' time).
💌 Salesforce Engagement & Salesforce Marketing Cloud: migrated all marketing journeys, personalized messages by campus, program, and entry level.

🤝 **Management and Support**: direct management of a Business Development team and cross-functional coordination of the group's sales teams, including training on new processes and tools.