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Linda BuchmüllerLB

Linda Buchmüller

Marketing Strategy Marketing Support Brand Management

€1,000/day
München, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Linda

- 18 years (inter)national experience in leading global, high-profile brands
(Europe, North/South America) and corresponding projects
- Profound, holistic marketing know-how: Strategy/Planning, Positioning/Re-
positioning, Omnichannel 360° Communication (offline & online)
- Ideation processes, Innovation/Renovation, Portfolio and Product Management
- Project management within multifunctional matrix organizations and with
cross-border teams
- Proven success in team leadership and employee development
- Leadership of teams of various sizes, seniority, and functions
- Passion for ideation, innovation, strategic thinking, trends, insights and
market research, thought leadership


  • German

    Native or bilingual

  • English

    Fluent

  • French

    Fluent

Can work on-site
München (up to 50km)

Experience

  • McCain
    Interim Manager / Project Manager Marketing
    AGRICULTURE
    November 2023 - April 2025 (1 year and 5 months)
    Project Manager Marketing at McCain
    Frozen Food (Pickers + McCain)
    Innovation Management
    Brand Management

    Analysis

  • o2 telefonica
    Interim Manager Strategy
    TELECOMMUNICATIONS
    August 2022 - October 2022 (3 months)
    Project Manager Internal Strategy Department

    Strategic recommendations for various projects, tariffs

  • Essity
    Innovation Project Manager for Libresse®, Nana®, Saba®
    RETAIL (LARGE RETAILERS)
    February 2021 - June 2022 (1 year and 4 months)
    Ismaning, Germany
    - Lead renovation and innovation projects from ideation to market launch
    - Main contact for all projects in the area of panty liners and daily intimate care
    - Lead a key project contributing to Essity's sustainability goals and its net-zero emissions strategy

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Education

  • (FH) & MAITRISE/ MASTER 1 in Management Sciences
    IAE/ UNIVERSITÉ FRANCOIS RABELAIS
    2005
    (FH) & MAITRISE/ MASTER 1 en Sciences de Management
  • DIPLOMA
    Humboldt Gymnasium
    2002
    DIPLOMA

Skill set

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