Lina Serhrouchni

I help companies elevate their digital presence through thoughtful content and strategic communication. My services include social media content creation (UGC, Reels, Carrousels, stories), corporate and LinkedIn video production, press release writing, social media strategy, communication consulting, and community management. Whether you're opening a new venue, launching an exhibition, promoting a destination, sharing your company's story, or strengthening your online presence, I create authentic, visually refined content tailored to your audience and communication goals. With a background in luxury, culture, and digital communications, I combine creative storytelling with strategic thinking to produce content that feels elegant, engaging, and purposeful, whether for Instagram, TikTok, LinkedIn, or other digital platforms.

- Steering of local actions with markets & global reporting

- Development of event & influencer guidelines

- Organization of press and influencer launches, coordination with specialized agencies

- Management of interviews with Mr. Lutens, coordination of press visits to the Serge Lutens Foundation

- Support for influencers: briefing, content creation, and organization of photoshoots

- Drafting press releases (internal & external) + deployment of communication tools

- Negotiation, implementation, and monitoring of partnerships with films and documentaries

- In-store immersion: field expertise and customer understanding.

• Development and rollout of the Digster app for the MENA region

•Developed digital strategies and influencer campaigns for artists

•Supported the Digital Sales & Business Development teams by driving digital revenue growth and enhancing client relationships through CRM strategies and competitive analysis