Freelancer profile translated to English.
Back to original languageAbout Lina
Nice to meet you!
Here is some information about me:
- Communication has been my playground for 5 years! And I master its different facets: digital, internal, editorial, and event communication in various sectors such as mutual insurance, catering, retail, with a plus for sports which is my passion.
- A master's degree in brand and business communication in hand, which allowed me to develop a global vision, combining brand content, data marketing, AI, storytelling, and employer branding.
What I can do:
- Design and deploy internal and external communication strategies adapted to the company's culture.
- Create visual and editorial content on different media (print, web, social networks, intranet, newsletter).
- Manage and run digital campaigns promoting brand engagement and visibility.
- Organize and coordinate internal or public events to strengthen cohesion and brand image.
- Work in cross-functional collaboration with teams to ensure consistency, relevance, and creativity.
What drives me:
- Creating connections, conveying emotions, and giving meaning to communication.
French
Native or bilingual
English
Fluent
Chinese
Basic
Remote only
Primarily works remotely
Experience
- HARMONIE MUTUELLE,INTERNAL COMMUNICATIONS MANAGERAugust 2024 - August 2025 (1 year)51100 Reims, FranceContribution to the internal communication strategy:- graphic design: posts on the internal social network, intranet articles, and newsletters, event infographics- article writing: monthly internal newsletter and quarterly magazineCreation of an internal podcast for employees.Operational management for Mutuelle de Paris: creation of visual aids, logistical setup for training, on-site presence → positive experience for over 340 employees.
- Agence marketing 369,360° COMMUNICATION MANAGERSeptember 2023 - September 2024 (1 year)Charleville-Mézières, FranceManaged a portfolio of 7 clients, from initial brief to performance reporting of actions (KPI, ROI), editorial calendar management. Development and implementation of communication plans including: social media management (Instagram, Facebook, LinkedIn) creation of digital content (posts/reels, photo and video capture) Creation of communication materials: flyers, posters, banners Creation of SEO-optimized WordPress sites. Training and supervision of 3 interns.
- Tournoi International Jeunes Basket,EVENT COMMUNICATION ASSISTANTJanuary 2021 - January 2022 (1 year)Marseille, FranceOperational support for external communication including social media animation to maximize visibility and engagement. Coordination of internal communication with staff and the 12 participating teams, ensuring adherence to the schedule and smooth dissemination of information.
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Education
- Master's in Brand and Business CommunicationEsupcom-Campus Eductive-Reims2025Mastère Communication des marques et des entreprises
- Bachelor's in Sports Management STAPSAix-Marseille University-Marseille2022Licence STAPS Management du sport
Certifications
- Inside LVMHLVMH2026
- TOEICETS Global2025