Lina Jlili

Communication: Creation of tools to increase the visibility of major accounts within the network. Redesign of the intranet to streamline information flow and foster collaboration. Design of internal newsletters and facilitation of alignment meetings. External & Digital Communication: Deployment of a targeted LinkedIn strategy, creation of engaging content, and KPI analysis. Launch of marketing campaigns to strengthen customer engagement and DGC brand awareness. Surveys & Reporting: Design and analysis of customer satisfaction questionnaires, with corrective action plans. Development of monthly reports (KPI, financial, communication), redesign of internal materials. Commercial Coordination & Processes: Implementation of a process for transmitting job offers to sales teams. Organization of onboarding programs and team-building activities for new hires. Tracking of client contract signatures and post-signature coordination with KAM & consultants.

Complete organization of internal & external events (logistics, press, photos). Development of marketing action plans, supplier follow-up, merchandise management. Participation in global communication strategy (internal & external). Social media management, newsletter creation, marketing KPI monitoring. Contribution to the ambassadors project, SEO referencing, and chatbot design.

Deployment of a B2B strategic action plan and definition of customer segmentation. Participation in international client meetings, feedback collection & UX improvement. Personalization of content according to defined personas. Analyzes customer data and optimizes B2B communication.

Designs presentation materials and tracks campaign feedback.