About Lina
German
Native or bilingual
English
Fluent
Experience
- Lina Himpel DesignStrategic DesignerPRESS AND MEDIAAugust 2023 - Today (2 years and 10 months)West Hartford, United StatesFocus Areas
- Development and further development of brand presences (Corporate Design)
- Conception and design of consistent visual systems across all touchpoints (print & digital)
- Branding processes from analysis to implementation
Services- Design of marketing materials (brochures, presentations, advertising materials)
- Editorial Design & Layout Systems
- Website Conception & UI Design
- Social Media Assets & Templates
Experience & Working Method- Projects for SMEs, self-employed individuals, and organizations
- Interface work between strategy, design, and implementation
- Structured, independent project management
- Focus on clear communication, recognizability, and practical solutions
- Kaiser X Labs. A company of AllianzJunior UX/UI DesignerBANKING AND INSURANCEAugust 2022 - July 2023 (11 months)Stuttgart, GermanyFocus Areas
- UX/UI Design for digital products in a corporate environment (insurance)
- User-centered conception based on research & data
- Working with and further developing design systems
Tasks- User Research (interviews, usability tests, analyses)
- Creation of personas, user journeys & customer journeys
- Wireframing, prototyping & UI design (Figma)
- Further development and application of design systems
Skills & Keywords- UX Design, UI Design, User Research
- Design Systems, Component Libraries
- Usability, User Journeys, Information Architecture
- Figma, Prototyping
- Corporate Structure, Insurance, Digital Products
Collaboration & Impact- Close collaboration with product management, development & stakeholders
- Translation of complex requirements into user-friendly interfaces
- Improvement and modernization of usability and consistency of digital products
- Motor Presse Stuttgart GmbH & Co. KGGraphic TraineePUBLISHINGJuly 2021 - June 2022 (11 months)Stuttgart, GermanyFocus Areas
- Editorial Design & Layout in the publishing environment
- Visual preparation of editorial content
- Working according to existing design grids and CI guidelines
Tasks- Creation of layouts for car and accessory tests, travel reports, service topics, and news pages
- Graphic implementation of content and image selection in coordination with the editorial team
- Design and structuring of complex tables as well as technical data/measurements
- Conception and creation of icons, infographics, and diagrams
- Development and visualization of illustrations and features
Skills & Tools- Editorial Design, Layout Systems
- Infographics, Data Visualization
- Image editing, Compositing & Retouching
- Adobe InDesign, Photoshop, Illustrator
- Editorial Systems (CMS) & Publishing Systems
Experience & Working Method- Confident handling of large amounts of content and complex information
- Precise work according to CI and design guidelines
- Experience with editorial systems and editorial production processes
- Close collaboration with editorial and internal stakeholders
- Implementation of house ads, advertising materials, and presentations
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Education
- Master of ArtsHochschule für Gestaltung Schwäbisch Gmünd2021Master of Arts - MA, Strategische Gestaltung
- Bachelor of ArtsMerz Akademie, Hochschule für Gestaltung, Kunst und Medien, Stuttgart, staatlich anerkannt2019Bachelor of Arts - BA, Visuelle Kommunikation