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Lina H.LH

Lina H.

Strategy & Design

€690/day
West Hartford, US
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lina

I am a graphic designer and branding expert with a strategic eye for brands and communication. For several years, I have been helping companies to create clear, consistent, and impactful visual identities – from the initial idea to implementation.

My focus is on the development and further development of brand presences for small and medium-sized enterprises. I combine strategic thinking with design precision to create consistent brand presences across all relevant touchpoints – digital and analog.

In addition to branding and corporate design, my range of services also includes the design of marketing and communication materials: from brochures, presentations, and advertising materials to editorial design and well-thought-out layout systems. I also support in the digital area with the conception and design of websites and the development of consistent visual systems for online channels such as social media.

Through my experience working with agencies, publishers, and companies, I bring a good understanding of different requirements, processes, and target groups. I work in a structured, reliable manner with a clear focus on actionable results.
  • German

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Lina Himpel Design
    Strategic Designer
    PRESS AND MEDIA
    August 2023 - Today (2 years and 10 months)
    West Hartford, United States
    Focus Areas
    • Development and further development of brand presences (Corporate Design)
    • Conception and design of consistent visual systems across all touchpoints (print & digital)
    • Branding processes from analysis to implementation
    Services
    • Design of marketing materials (brochures, presentations, advertising materials)
    • Editorial Design & Layout Systems
    • Website Conception & UI Design
    • Social Media Assets & Templates
    Experience & Working Method
    • Projects for SMEs, self-employed individuals, and organizations
    • Interface work between strategy, design, and implementation
    • Structured, independent project management
    • Focus on clear communication, recognizability, and practical solutions
    Web Design Logo Design Editorial Design Branding & Identity Strategic Design
  • Kaiser X Labs. A company of Allianz
    Junior UX/UI Designer
    BANKING AND INSURANCE
    August 2022 - July 2023 (11 months)
    Stuttgart, Germany
    Focus Areas
    • UX/UI Design for digital products in a corporate environment (insurance)
    • User-centered conception based on research & data
    • Working with and further developing design systems
    Tasks
    • User Research (interviews, usability tests, analyses)
    • Creation of personas, user journeys & customer journeys
    • Wireframing, prototyping & UI design (Figma)
    • Further development and application of design systems
    Skills & Keywords
    • UX Design, UI Design, User Research
    • Design Systems, Component Libraries
    • Usability, User Journeys, Information Architecture
    • Figma, Prototyping
    • Corporate Structure, Insurance, Digital Products
    Collaboration & Impact
    • Close collaboration with product management, development & stakeholders
    • Translation of complex requirements into user-friendly interfaces
    • Improvement and modernization of usability and consistency of digital products
    User Experience Design User Interface Design User Research Workshop Facilitation Wireframing and Prototyping
  • Motor Presse Stuttgart GmbH & Co. KG
    Graphic Trainee
    PUBLISHING
    July 2021 - June 2022 (11 months)
    Stuttgart, Germany
    Focus Areas
    • Editorial Design & Layout in the publishing environment
    • Visual preparation of editorial content
    • Working according to existing design grids and CI guidelines
    Tasks
    • Creation of layouts for car and accessory tests, travel reports, service topics, and news pages
    • Graphic implementation of content and image selection in coordination with the editorial team
    • Design and structuring of complex tables as well as technical data/measurements
    • Conception and creation of icons, infographics, and diagrams
    • Development and visualization of illustrations and features
    Skills & Tools
    • Editorial Design, Layout Systems
    • Infographics, Data Visualization
    • Image editing, Compositing & Retouching
    • Adobe InDesign, Photoshop, Illustrator
    • Editorial Systems (CMS) & Publishing Systems
    Experience & Working Method
    • Confident handling of large amounts of content and complex information
    • Precise work according to CI and design guidelines
    • Experience with editorial systems and editorial production processes
    • Close collaboration with editorial and internal stakeholders
    • Implementation of house ads, advertising materials, and presentations
    Layout Design Editorial Design Layout / Typesetting Print Magazine Content Management Systems (CMS)

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Education

  • Master of Arts
    Hochschule für Gestaltung Schwäbisch Gmünd
    2021
    Master of Arts - MA, Strategische Gestaltung
  • Bachelor of Arts
    Merz Akademie, Hochschule für Gestaltung, Kunst und Medien, Stuttgart, staatlich anerkannt
    2019
    Bachelor of Arts - BA, Visuelle Kommunikation

Skill set

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