Freelancer profile translated to English.
Back to original languageAbout Lina
🌿 Hello! I'm Lina, founder of Plant Powered Marketing and your expert for strategic social media marketing!
We help vegan, feminist, and sustainable brands become visible on platforms like Instagram, Facebook, Pinterest, TikTok & Co. With authentic content, a clear strategy, and genuine community building.
I have worked with startups in the field of female empowerment and animal welfare organizations, among others, and combine my passion for communication with my background in brand management and digitalization.
👩🏼💻 Focus Areas:
Social Media Strategies & Content Planning
Community Management & Influencer Collaborations
SEO, Competitive Analysis & Newsletter Marketing
Web Design & Social Ads
✨ Visible, Approachable & Sustainable 🌱
📩 Contact us now and secure a free initial consultation!
German
Native or bilingual
English
Fluent
Spanish
Basic
French
Basic
Remote only
Primarily works remotely
Experience
- HER ONEInfluencer Marketing and Partnerships Manager, Her1 GmbHE-COMMERCEJune 2023 - September 2023 (3 months)Berlin, Germany
- Target audience women aged 18+, topic Female Health and Wellbeing
- Plan, negotiate, and analyze collaborations. Analysis and reporting based on KPIs such as Average Order Value (AOV), CPM, ROAS, and CPO
- Strategic outreach based on KPIs such as Engagement Rate, Story Views, and Brand Fit (Authenticity, Brand Voice)
Acquisition, negotiation, contract drafting. Creation of briefs and adherence to guidelines in pre-approval of content.Developed Skills- Understanding and sensitivity for brand tonality. Networking skills. Negotiation. Analytical skills.
- Efficient time management.
- Influencer marketing for the Instagram platform.
- Strategic outreach, negotiation & analysis.
- Projekte als Freelancerin im Social Media Marketing, Brand Consulting und VertriebProjects as a Freelancer in Social Media Marketing, Brand Consulting and SalesSOCIAL NETWORKSApril 2023 - June 2024 (1 year and 2 months)
- In-depth knowledge of social media channels such as Instagram and TikTok
- Strategic brand management, branding, and consulting for the founding of an e-commerce startup
- Social Media Management (Instagram)
- Content creation for brand building, strategic editorial plan, website design
- Development of sales strategy, cold calling
- fenou.Social Media Marketing & Customer SupportE-COMMERCENovember 2022 - April 2023 (5 months)Berlin, Germany
- Strategic Social Media Marketing (Pinterest) for E-commerce (target audience women 18-35 years, focus on Female Empowerment and Health)
- Community Management & Customer Support (Email & Social Media Accounts)
- Strategic rebuilding of the Pinterest channel. Implementation of new formats, editorial plan; targeted content management (using Instagram content)
- Content creation in brand-specific tonality and design via Canva
- Monthly analysis and report to supervisor on social media KPIs
Developed Skills- Goal setting and trend analysis. Use of automated content calendars (Tailwind)
- Learning in-depth Canva skills
- Content Creation
- Communication skills
- Storytelling
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Education
- Bachelor of ArtsWest Coast University of Applied Sciences2022International Tourism Management B.A. (Schwerpunkt Marketing und Digitalisierung)