Freelancer profile translated to English.
Back to original languageAbout Lina
Passionate about the web since the Wanadoo modem and MSN version 1.0, I put my curiosity and creativity at the service of my clients.
Looking for a dynamic & involved freelancer? Count on my unwavering commitment.
English
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Paris (up to 50km), Lille (up to 10km), Lyon (up to 10km)
Experience
- YVES ROCHERDigital Project ManagerFASHION AND COSMETICSMay 2021 - Today (5 years)Issy-les-Moulineaux, FranceGroup of 10 brands (Yves Rocher, Petit Bateau, Stanhome...) beauty and well-being.2.6 Billion in turnover, 50 Million customers (2020).Stanhome brand:- Manage the redesign of a Drupal showcase website- Conduct audits of e-commerce and recruitment sites- Analyze KPIs (Google Analytics, Hotjar...)- Update/customize e-commerce platforms, showcase sites, Salesforce CRM, newsletters
- Covéa - GMF, MAAF, MMADigital Project OfficerBANKING AND INSURANCEOctober 2018 - Today (7 years and 8 months)CODEV ACTIVITIES:- Manage about fifty databases (up to 21K clients)- Plan and budget the 2020-2021 activity- Manage crises: project monitoring, cancellations/postponements, reactive treatment and communication- Coordinate teams (20 service providers and employees)- Implement the digital transformation of the activity- Report client needs in joint projects- Train employees on the activity and digital toolsWORKPLACE / CAMPUS / BBL ACTIVITIES:- Create Salesforce support materials for 21K clients- Implement the animation strategy for 40 Chatter groups, analyze KPIs- Contribute to the dynamic of the network of +100 Workplace ambassadors- Implement Beekast digital animations (500 clients)- Co-organize the Management seminar
- Laminutelinette.comFounderTRAVEL AND TOURISMJanuary 2015 - August 2018 (3 years and 7 months)+100 articles, +2.5K monthly visits- Create and migrate the site – Wordpress, Cyberduck- Create content, work on SEO and analyze KPIs - Google Analytics- Implement SMO and emailing strategies (Facebook +1.7K, Instagram +1.4K)- Manage about ten partnerships and affiliations
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Education
- Specialized Master - Digital Marketing and E-CommerceSkema Business School2019Projets web, analytics, UX design, acquisition de trafic (SEO, SEA, SMO, emailing)
- Master - Digital Marketing StrategyÉcole de Management Léonard de Vinci2015
Certifications
- Google Analytics Individual QualificationGoogle Analytics
- TOEICETS2014