Freelancer profile translated to English.
Back to original languageAbout Lina
Facebook Ads Consultant | Meta Ads | Google Ads
Looking to generate more qualified leads or increase sales for your online store?
You're noticing that:
❌ Your acquisition cost is increasing,
❌ Your sales are stagnating,
❌ You no longer know which levers to pull (targeting, creative, budget, messaging).
My role:to transform your advertising campaigns into a profitable and sustainable growth engine.
✅ What I will do for you
- Generate qualified leads
- Improve your website traffic
- Boost sales & profitability (ROAS) for your e-commerce site
- Develop your brand awareness on social media
- Train you so you can manage your campaigns independently
- 👉 Need a quick opinion on your Meta Ads campaigns? I also offer one-shot audits within 72 hours with no obligation and one-shot tracking setup within 4 days.
Missions I regularly undertake
- Qualified lead generation
- Comprehensive audit of advertising accounts (Meta Ads & Google Ads)
- Tracking setup to better monitor your conversions
- Monitoring and interpretation of KPIs to drive your performance
- Practical training to become autonomous on Meta Ads and Google Ads
- Creation, management & optimization of Meta Ads advertising campaigns
- Advertising strategy consulting (targeting, budgets, formats, copy, visuals, landing pages)
Why work with me?
- Over €1M in advertising budget managed in 3 years
- Dual expertise in statistics & marketing
- A data-driven, ROI-oriented approach
- A limited number of clients for personalized support
- An involved partner, not just an executor
Need an expert eye on your campaigns?
I offer a free, no-obligation discovery call to analyze your current challenges and identify your growth levers together.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Lina CherifFacebook Ads & Google Ads ExpertE-COMMERCENovember 2024 - Today (1 year and 9 months)Paris, France
I support e-commerce businesses on Facebook Ads & Google Ads:
- Over €1 million in advertising budget managed in 3 years.
- Industry expertise: cosmetics (skincare), fashion, tourism (Travel agency, tour operator).
- Data-driven approach.
How I help them?
_ Free audit and strategy for your accounts._ Creation of advertising campaigns._ Daily management and optimization of advertising campaigns._ Weekly monitoring and reporting._ Creative brief: audit of existing assets and competitive benchmarking._ Landing page analysis. - shapeAdsFreelance Facebook Ads & Google Ads ExpertApril 2025 - Today (1 year and 4 months)- Setting up advertising account structures- Creation and configuration of campaigns, ad groups, ads, and extensions- Copywriting- Tracking and tag setup and testing- Strategic thinking on campaign types, bidding, keywords, and audiences- Continuous management, analysis, and optimization of campaigns- Testing new campaigns, audiences, keywords, ads- Coaching and training on advertising campaigns
- Mes Demoiselles ParisFacebook Ads & Google Ads ExpertFASHION AND COSMETICSSeptember 2022 - September 2024 (2 years)Paris, France- Facebook Ads, Google Ads, Google Analytics, Looker Studio, Merchant Center.- Tailored acquisition audit & strategy- Campaign creation with adapted targeting, messaging, and creatives- Daily management & optimization- A/B testing, monitoring, analysis & reporting to drive performance- Proposal of performance indicators.- Drafting media and creative briefs for partner agencies and the internal studio.- Collaboration with data analysts for the creation and dynamic management of analytical dashboards.- Analysis of stock and sales data to identify market trends and personalize campaigns.- Development and maintenance of tracking spreadsheets on Google Sheets adapted to specific departmental needs (management, store, marketing).- Creation of survey forms and conducting statistical studies to inform marketing decisions.- Market research and segmentation to guide marketing strategies.- Reporting on the results of conducted operations and defining optimization paths.
Recommendations
+9
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Education
- Master, Digital Marketing and CommunicationyellowE2024Master, Marketing et communication digital
- Master 1 Statistics for Evaluation and ForecastingUniversity of Reims Champagne-Ardenne2022Master 1 Statistique pour l'évaluation et la prévision