Freelancer profile translated to English.
Back to original languageAbout Lina
I help companies and entrepreneurs optimize their commercial processes, strengthen customer management, and make data-driven decisions to drive their growth.
I am an Electronic Engineer with a Master's in Marketing and over 10 years of experience in project management, business development, B2B sales, and data analysis. Throughout my career, I have led technical and commercial projects, managed relationships with strategic clients, coordinated multidisciplinary teams, and developed solutions focused on efficiency and results.
My experience combines a solid technical foundation with a strategic business vision, allowing me to support organizations in process optimization, CRM implementation, performance indicator tracking, and information analysis for decision-making.
I have worked in sectors such as engineering, sustainability, automation, telecommunications, and professional services, supporting projects focused on business growth, operational efficiency, and continuous improvement.
I can help you with projects in project management, CRM, B2B sales, marketing analytics, data analysis, management dashboards, and commercial process optimization.
My goal is to turn data, processes, and strategy into concrete results for your organization.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Valencia (up to 50km)
Experience
- ISMD (Ingeniería Sostenible)Project DirectorENERGY AND UTILITIESJune 2016 - May 2026 (9 years and 11 months)
- Led multidisciplinary technical and commercial projects aligned with client needs and business objectives.
- Managed timelines, budgets, risks, and stakeholder communication.
- Coordinated engineering teams, suppliers, and clients.
- Implemented performance indicators (KPIs) for project tracking.
- Optimized processes through automation of reports and data analysis.
- Transformed complex information into strategic recommendations for decision-making.
- Universidad de los AndesAcademic Assistant – Marketing AnalyticsEDUCATION AND E-LEARNINGFebruary 2022 - May 2025 (3 years and 3 months)
- Supported postgraduate courses in Marketing Analytics and Business Intelligence.
- Guided data analysis projects focused on customer segmentation and data-driven decision-making.
- Worked with RFM models, dashboards, KPIs, and predictive analytics methodologies.
- Trained students in Power BI, Access, RapidMiner, Python, and data visualization.
- Assisted with specialization and master's projects in marketing and market analysis.
- SETRI SustentabilidadProject EngineerENERGY AND UTILITIESApril 2015 - April 2016 (1 year)
- Managed sustainability and energy efficiency projects from the design stage to implementation.
- Analyzed client requirements and developed technical solutions aligned with their business objectives.
- Prepared technical-commercial proposals and feasibility studies.
- Coordinated multidisciplinary teams and suppliers for project execution.
- Monitored indicators, timelines, and deliverables.
- Contributed to resource and process optimization through innovative and sustainable solutions.
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Education
- Electronic EngineerUniversidad de los Andes2014Formación en electrónica, automatización, telecomunicaciones, control, gestión de proyectos y desarrollo de soluciones tecnológicas orientadas a la optimización de procesos.
- Master's in MarketingUniversidad de los Andes2022Estrategia de marketing, marketing analytics, inteligencia de negocios, análisis de datos, segmentación de clientes, investigación de mercados y toma de decisiones basada en datos.