Lina B.

This project was born from the desire of an independent entrepreneur friend to structure and professionalize his business through a strong visual identity and an impactful communication strategy.

His company, in the midst of its launch phase, needed a coherent and distinct brand image to stand out from the competition and attract its first clients. The objective was to build a visual presence that inspires credibility, trust, and professionalism, while reflecting the values and essence of his business.

Beyond branding, it was essential to develop an effective digital marketing strategy to ensure optimal visibility and maximize engagement with his target audience on social media.

I've always been passionate about personal development and the quest for a better version of oneself. A few years ago, I followed a routine that allowed me to stay organized, motivated, and positive daily. I read, wrote down my goals, and practiced mindset exercises to challenge myself.

Over time, I noticed that many women around me felt the need for a structuring tool to help them stay on track with their goals, remain motivated, and develop a winning mindset. This is how Yes, You Can, Woman! was born, a planner designed to inspire, guide, and support women in their personal and professional development.

Yes, You Can, Woman! is much more than just a planner; it's a true transformation tool. Designed for ambitious women who want to combine organization, mindset, and well-being, it includes sections dedicated to:

✅ SMART goal planning to stay focused on dreams.

✅ Inspiring and motivating quotes to boost your mindset every day.

✅ Journaling to track emotions and progress consciously.

✅ Gratitude and positive affirmation spaces to cultivate a strong mindset.

✅ Checklists and rituals to establish powerful habits.

The idea is to offer a chic, inspiring, and effective support to help every woman feel aligned, organized, and full of self-confidence.

Zoyya was born from my passion for well-being and aromatherapy. I've always been fascinated by the power of essential oils, not only for their physical benefits but also for their impact on the mind, energy, and emotional balance.

In a world where everything moves too fast, I wanted to create a brand that invites you to slow down, breathe, and take care of yourself. The goal was to offer high-quality essential oils, suitable for both diffusion and daily wellness rituals.

As the creator of the brand, I managed the entire project, from conception to product promotion:

✅ Branding & Visual Identity

• Creation of the name Zoyya, reflecting a gentle and soothing energy.

• Design of the logo, graphic charter, and packaging for a minimalist and elegant identity.

✅ Product Strategy & Development

• Selection of natural essential oils: lavender, rosemary, eucalyptus, and vanilla.

• Definition of benefits and uses to help customers integrate them well into their routine.

✅ Digital Marketing & Communication

• Development of a brand strategy to position Zoyya in the wellness market.

• Creation of content for Instagram & TikTok to highlight the benefits of essential oils and inspire a community.

Link to my portfolio to see more:

https://www.canva.com/design/DAGikc9SUsQ/NDrAACDsBdcxJUX8NHowiA/view?utm_content=DAGikc9SUsQ&utm_campaign=designshare&utm_medium=link&utm_source=viewer