Freelancer profile translated to English.
Back to original languageAbout Lina
🚀 Digital Marketing, CRM & Design Consultant | Acquisition | Loyalty | Customer Experience
Passionate about digital and customer experience, I help companies boost their visibility, optimize their customer journeys, and strengthen their relationship with their audience.
🔹 Digital Marketing: Communication strategy, SEO, multi-channel campaigns
🔹 CRM & Automation: Automated scenarios, segmentation, customer journey optimization
🔹 Customer Success: Loyalty, customer engagement, UX improvement
🔹 Design & Creation: Impactful visuals, branding, engaging content
📩 Want to discuss a project? Let's talk! 😊
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Spanish
Basic
Can work on-site
Marseille (up to 50km), Paris (up to 20km), Grenoble (up to 15km), Lyon (up to 10km), Montpellier (up to 10km)
Experience
- WECASAData Analytics & CRM OfficerHEALTH AND WELLNESSJune 2023 - December 2023 (6 months)Paris, France-Launch multi-channel CRM campaigns with satisfaction surveys to refine customer knowledge and improve conversions.-Analyze data via Google Analytics to derive insights and maximize the ROI of marketing actions.-Optimize the customer journey through survey feedback and strategic recommendations.-Notable result: 10% increase in email conversion rate through A/B testing and better targeting.
- TJC Group:Digital Marketing & CRM ManagerAugust 2024 - February 2025 (6 months)-Manage and update the website in three languages (FR, EN, DE), with the goal of optimizing user engagement.-Collaborate with agencies to optimize SEO and increase online visibility and develop the website.-Design, send, and optimize CRM campaigns to improve open and click-through rates via A/B testing.-Organize and monitor strategic events (webinars, workshops) to enhance brand awareness among B2B targets.-Notable achievement: Increase website traffic by 20%.
- Majjane MA & Mojjoo FRDigital Project ManagerJune 2021 - August 2022 (1 year and 2 months)-Oversee the launch of a mobile application by coordinating user testing, reaching over 20,000 active users.-Develop social media management strategies, doubling engagement on key platforms.-Monitor and optimize SEO campaigns and newsletters to increase qualified traffic to websites.
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Education
- MS Management Marketing Data and E-commerceSkema Business School2023MS Management Marketing Data et Commerce Électronique
- Master in Marketing and Business ActionNational School of Commerce and Management of Kenitra2021Master Marketing et Action Commerciale
Certifications
- Google AdsGoogle2022
- Google Analytics 4Google2022