About Lina
- Sales & closing of digital and tech solutions: Advertising, SaaS, B2B.
- Key Account Management & Customer Success
- Growth, retention, upsell
- Cross-functional project management & stakeholder coordination
- International clients and markets
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- ManoManoSr. Account Manager | AdvertisingE-COMMERCEMay 2021 - December 2023 (2 years and 7 months)Creation and development of Advertising Strategies for +50 major E-Commerce groups.Sales (account management) and Marketing (advertising campaign management) experienceâ **Expertise**: E-Commerce, Retail Advertising, Sales.Missions:
- **Advertising Campaign Management**: strategy, creation, and optimization of Branding and Performance campaigns
- **Key Account Management**: strategy, activation, and support of 50 strategic key accounts
- **Data Analysis**: KPI monitoring, reporting, and client recommendations - upsell and cross-sell
- Internal and external **product training**, supporting sales teams and platform users
**Results**:+162% growth in 2022, +54% in 2023, +âŹ2M above targets in H2 2023 - ManoManoE-Commerce Marketing ManagerE-COMMERCEDecember 2023 - August 2024 (8 months)Creation and management of thecommercial strategyfor ManoManoPro to maximize B2B and B2C customer acquisition, loyalty, and CLV, across 6 markets.Missions:
- Management ofe-commerce growththrough B2B/B2C retention campaigns in 6 countries
- **Marketing Activation**: structuring, coordination, and launch of strategic campaigns (Black Friday, Sales, Key Events, etc.) with Sales, CRM, Tech, and Creative teams. Reporting and results optimization
- Management of a multi-million euro couponing **budget**, optimization of COS and ROI
+35% total revenue, +30% activated GMV, 7% above targets - LinkedInClient Solutions Manager | LinkedIn AdsSOCIAL NETWORKSDecember 2018 - April 2021 (2 years and 5 months)I have supported +100 SMEs and large companies in their acquisition and visibility strategies on LinkedIn Ads.â Expertise: Social Ads, Digital Advertising, Digital MarketingMissions:
- **Advertising Campaigns**: strategy, implementation, and monitoring of campaigns on LinkedIn Ads - configuration, optimizations, reporting
- **Account Management**: supporting +100 B2B advertisers, defining full-funnel media strategies - branding, consideration, performance
- **Training**: co-creation of an agency training program in France, 30 agencies trained, satisfaction score: 4.8/5
**Results**:+105% YoY growth 2019, +120% in 2020, +150% in Q1 2021
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- MSc Digital MarketingSkema Business School2016