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Lina BennaniLB

Lina Bennani

Sales & Account Manager | AdTech, MarTech, EdTech

€550/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lina

🚀 Freelance Sales & Key Account Manager-> Specialist in Ads, Marketing & Education/Training.

**For over 9 years, I have been helping companies grow their revenue, manage strategic accounts, and close high-value deals**, in French and international markets:

✅ Discovery calls, qualification, closing
✅ Management and growth of strategic and key accounts
✅ Customer follow-up and satisfaction to maximize retention and reduce churn
✅ Building lasting and trusting relationships

Key Expertise:
  • Sales & closing of digital and tech solutions: Advertising, SaaS, B2B.
  • Key Account Management & Customer Success
  • Growth, retention, upsell
  • Cross-functional project management & stakeholder coordination
  • International clients and markets

Why collaborate with me?
👉 Solid experience in **Sales & Account Management**, gained directly at LinkedIn, Google & ManoMano, and through my entrepreneurial projects
👉 Diverse clients and sectors: +500 SMEs and large companies supported, in e-commerce, SaaS, B2B, Cloud...
👉 Specialist inadvertising**, **marketing**, and **edtechproducts
👉 A direct,results**-oriented approach, with complete **transparency
👉Smoothand committed collaboration to generate real results

Sales, and more:I leverage all the skills acquired through my experiences in Marketing, Ads, and Growth to understand your overall business challenges and identify the levers that will help you achieve your goals.

🎯 Looking for **sales support**, a freelance **Account Manager**, or support in **commercial growth and performance**?

Let's talk!
See you soon.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Paris (up to 10km)

Experience

  • ManoMano
    Sr. Account Manager | Advertising
    E-COMMERCE
    May 2021 - December 2023 (2 years and 7 months)
    Creation and development of Advertising Strategies for +50 major E-Commerce groups.
    Sales (account management) and Marketing (advertising campaign management) experience

    ⭐ **Expertise**: E-Commerce, Retail Advertising, Sales.

    Missions:
    • **Advertising Campaign Management**: strategy, creation, and optimization of Branding and Performance campaigns
    • **Key Account Management**: strategy, activation, and support of 50 strategic key accounts
    • **Data Analysis**: KPI monitoring, reporting, and client recommendations - upsell and cross-sell
    • Internal and external **product training**, supporting sales teams and platform users


    **Results**:

    +162% growth in 2022, +54% in 2023, +€2M above targets in H2 2023
    advertising campaign Advertising E-commerce Strategy Account Management Online Advertising
  • ManoMano
    E-Commerce Marketing Manager
    E-COMMERCE
    December 2023 - August 2024 (8 months)
    Creation and management of thecommercial strategyfor ManoManoPro to maximize B2B and B2C customer acquisition, loyalty, and CLV, across 6 markets.

    Missions:
    • Management ofe-commerce growththrough B2B/B2C retention campaigns in 6 countries
    • **Marketing Activation**: structuring, coordination, and launch of strategic campaigns (Black Friday, Sales, Key Events, etc.) with Sales, CRM, Tech, and Creative teams. Reporting and results optimization
    • Management of a multi-million euro couponing **budget**, optimization of COS and ROI
    **Results**:

    +35% total revenue, +30% activated GMV, 7% above targets
    advertising campaign E-commerce Strategy marketing activation Digital Project Management ManoMano
  • LinkedIn
    Client Solutions Manager | LinkedIn Ads
    SOCIAL NETWORKS
    December 2018 - April 2021 (2 years and 5 months)
    I have supported +100 SMEs and large companies in their acquisition and visibility strategies on LinkedIn Ads.

    ⭐ Expertise: Social Ads, Digital Advertising, Digital Marketing

    Missions:
    • **Advertising Campaigns**: strategy, implementation, and monitoring of campaigns on LinkedIn Ads - configuration, optimizations, reporting
    • **Account Management**: supporting +100 B2B advertisers, defining full-funnel media strategies - branding, consideration, performance
    • **Training**: co-creation of an agency training program in France, 30 agencies trained, satisfaction score: 4.8/5


    **Results**:

    +105% YoY growth 2019, +120% in 2020, +150% in Q1 2021
    LinkedIn Marketing LinkedIn Training Advertising Account Management advertising strategy

Recommendations

Thibault RougeolleTR
Liliana DilliesLD
Thibault Rougeolle and 1 other person have recommended Lina

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Education

  • MSc Digital Marketing
    Skema Business School
    2016

Certifications

Skill set

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