Freelancer profile translated to English.

Description

Passionate about E-commerce and Digital Marketing, I have been working for 4 years within different client-side structures (toy, glass industry, and spirits sectors).

I have acquired solid experience over the years, particularly in the creation and management of showcase or e-commerce websites, using various CMS: Shopify, Wordpress, Magento, Wix. Depending on client needs, I can build the site from scratch or support a team using agile methods.

I can also assist you in implementing a digital strategy to help businesses increase their online visibility and revenue.

Finally, I can also help you set up a social media strategy, manage community management, and implement paid campaigns via Facebook Ads.

I am now looking to leverage my skills to support other individuals and structures, allowing me to diversify my activity and continue to build my expertise.

Languages

French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

International Cookware
Digital & E-commerce Project Manager
MECHANICAL ENGINEERING
September 2018 - Today (7 years and 9 months)
Paris, Île-de-France, France
E-commerce:
- Definition of the global strategy for the group and budgeting by country and customer type: DtoC, Pure players, Marketplace, Flash sales
- Construction of local roadmaps and support for marketing and sales teams (+146 countries, 2 main brands)
- Management of the promotional plan for our e-commerce sites (FR, UK, ES)
- Monthly sales monitoring and reporting
- Migration of Pyrex® and Duralex® sites to Shopify: merchant portals and showcase sites
- Definition of a product assortment & packaging specific to the E-commerce channel
- Management of omnichannel campaigns during peak periods and product launches
- Management of SEO and UX projects
- Creation of wireframes for landing pages and shop-in-shops
- Development of an E-commerce culture within the company

Digital Marketing:
- Definition of KPIs to measure, track, and analyze the performance of social media accounts, engagement, and community quality
- Implementation of a short, medium, and long-term roadmap, aligned with previously defined objectives
- Deployment of a graphic charter and establishment of guidelines, templates, and an annual editorial calendar
- Management of digital content: agency briefs, shooting, validation, and sharing with teams
- Launch and management of Social Commerce via Facebook Ads and Pinterest Ads
Web Project Management E-commerce Shopify Atlassian JIRA Scrum Facebook Marketing Instagram Marketing Wireframing Content Marketing Social networks
JouéClub !
Web Marketing Officer
ENTERTAINMENT AND LEISURE
March 2017 - December 2017 (9 months)
Région de Bordeaux, France
- Management of the promotional plan and animation of the e-commerce site: Banners, product pages, bestsellers, landing pages, and moderation of customer reviews
- A/B tests on main pages
- Submission of detailed briefs to the technical team for the development of identified features
- Management of online communication and promotion campaigns
- Management of an SEO project (Optimization of product pages, improvement of loading time, internal linking, etc.)
- Data processing via a CRM tool and sending targeted newsletters
- Competitor analysis: Monitoring and reporting
E-commerce Kameleoon Project Management SEO Email Marketing Digital Communication
Origines Tea & Coffee
Marketing and Communication Officer
RETAIL (SMALL BUSINESS)
July 2016 - September 2016 (2 months)
Région de Bordeaux, France
• Implementation and budgeting of a marketing & communication strategy
• Community Management and organization of contests: Facebook, Instagram
• Management of the brand's online presence
• Management of Adwords and Facebook Ads campaigns
• Content creation for the blog
• Launching partnerships
• Organization of a "Traditional Tea Ceremony" event for 7 influencers from Bordeaux
Marketing Digital Communication Web Writing Social networks Community Management Instagram Marketing