About Lina
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Experience
- SOLOCALStrategy ManagerE-COMMERCEDecember 2020 - June 2023 (2 years and 7 months)Boulogne-Billancourt, France- Various strategic studies: analysis of verticalization opportunities, competitive benchmarking- CMO Support: modeling and launching an offer dedicated to the beauty vertical, defining new partnerships
- bloomon // Start-up digitale de livraison de fleurs en direct des producteurs (racheté par Bloom & Wild)Commercial Development Director FranceE-COMMERCEDecember 2018 - March 2019 (3 months)Paris, France- Diagnosis and redesign of the existing customer acquisition model- Definition of the commercial strategy, expansion plan in the national territory, negotiation with partners- HR: Management of a team of 4 direct reports (recruitment, onboarding, day-to-day management) and 60+ partners across 5 cities- Monitoring and tracking of commercial activity (CAC, acquisition, ...)- Digital: SEO and social media (implementation of an influencer initiatives roadmap via IG with dedicated teams)
- MillicomStrategy and Operational Development Manager – Africa (5 subsidiaries)TELECOMMUNICATIONSJanuary 2015 - March 2018 (3 years and 2 months)Londres, United KingdomSupport for the development of new digital growth drivers- E-commerce channel transformation for 3 subsidiaries: definition and implementation of the operational model, creation of monitoring tools, management of local teams and the Jumia partner- Improvement of customer experience in Tanzania: redesign of sales channels (USSD and mobile application), implementation of monitoring tools, partner management, interim manager of a team of 15 people (team training, day-to-day management)- Implementation of a new IVR tool: definition of needs, alignment between subsidiaries, launch of tender, selection of provider and negotiation of offer, team training, implementation of reporting- Deezer partnership management: review of the business model, negotiation of a new partnership modelSupport for the Executive Committee: design and execution of performance improvement initiatives- Conducting periodic competitive reviews and contributing to the 5-year strategic plan- Execution of an HR review for recommendations on the organizational efficiency of subsidiaries – review of functions/business lines and salary grid- M&A Support: presentations to the regulator and mapping of post-merger activities
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Education
- Master in ManagementNEOMA - ESC Rouen2010