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Lina A.LA

Lina A.

Strategy and Operations and Project Manager

€1,000/day
Aix-en-Provence, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lina

👋 STRATEGY AND OPERATIONS CONSULTING
> Strategy and Development: strategic assessment, operational reorganization
> Digital Transformation & Change Management: definition and implementation of new growth drivers
> Business Development: definition of commercial strategy, expansion plan, negotiation with various partners, recruitment and team management
> Customer Experience: call center, customer satisfaction, NPS, USSD channels, mobile application

🧡 WHY ME?
> You are looking for someone truly agile & passionate who knows how to work with young startups as well as large leading or challenger brands.
> A true "360°" profile, who moves fast, enjoys solving problems, and rolls up their sleeves.
> You want to work with someone quite nice and a good listener.
> Pragmatic, who knows that a good idea is worth nothing without good execution.

🛠️ REFERENCES
> Consulting Firm: Oliver Wyman
> Telecommunications Brands: Du, Zain, Millicom, Tigo, Wave
> International Agency: IFC
> Digital Brands: bloomon, Solocal

🚲 BACKGROUND
> 10+ years of international experience, including 4 years in a strategy consulting firm
> CMO's right-hand person for 3 years at Millicom (telecom operator in Latin America and Africa), working on a wide variety of topics (digitalization, operational and organizational model transformation, strategic diversification, etc.)
> Operational experience as COO at bloomon (floral delivery e-commerce, acquired by Bloom&Wild)
> Expatriate in the United Arab Emirates, England, and West Africa, fluent in English.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Fluent

Can work on-site
Aix-en-Provence (up to 40km), Paris (up to 10km), Lyon (up to 10km)

Experience

  • SOLOCAL
    Strategy Manager
    E-COMMERCE
    December 2020 - June 2023 (2 years and 7 months)
    Boulogne-Billancourt, France
    - Various strategic studies: analysis of verticalization opportunities, competitive benchmarking
    - CMO Support: modeling and launching an offer dedicated to the beauty vertical, defining new partnerships
    Product Launch PMO Corporate Strategy Process Improvement Performance Improvement
  • bloomon // Start-up digitale de livraison de fleurs en direct des producteurs (racheté par Bloom & Wild)
    Commercial Development Director France
    E-COMMERCE
    December 2018 - March 2019 (3 months)
    Paris, France
    - Diagnosis and redesign of the existing customer acquisition model
    - Definition of the commercial strategy, expansion plan in the national territory, negotiation with partners
    - HR: Management of a team of 4 direct reports (recruitment, onboarding, day-to-day management) and 60+ partners across 5 cities
    - Monitoring and tracking of commercial activity (CAC, acquisition, ...)
    - Digital: SEO and social media (implementation of an influencer initiatives roadmap via IG with dedicated teams)
    Customer Acquisition Business development E-commerce Business Development Social Media Transformation
  • Millicom
    Strategy and Operational Development Manager – Africa (5 subsidiaries)
    TELECOMMUNICATIONS
    January 2015 - March 2018 (3 years and 2 months)
    Londres, United Kingdom
    Support for the development of new digital growth drivers

    - E-commerce channel transformation for 3 subsidiaries: definition and implementation of the operational model, creation of monitoring tools, management of local teams and the Jumia partner
    - Improvement of customer experience in Tanzania: redesign of sales channels (USSD and mobile application), implementation of monitoring tools, partner management, interim manager of a team of 15 people (team training, day-to-day management)
    - Implementation of a new IVR tool: definition of needs, alignment between subsidiaries, launch of tender, selection of provider and negotiation of offer, team training, implementation of reporting
    - Deezer partnership management: review of the business model, negotiation of a new partnership model

    Support for the Executive Committee: design and execution of performance improvement initiatives

    - Conducting periodic competitive reviews and contributing to the 5-year strategic plan
    - Execution of an HR review for recommendations on the organizational efficiency of subsidiaries – review of functions/business lines and salary grid
    - M&A Support: presentations to the regulator and mapping of post-merger activities
    Customer Experience E-commerce Target Operating Model Partnership Management Strategic Plan HR

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Education

  • Master in Management
    NEOMA - ESC Rouen
    2010

Skill set (44)

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