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Lily R.LR

Lily R.

Stratégie de contenu & Creative Producer

€450/day
Paris, FR
8-15 years

Average response time: 24 hours

About Lily

Content strategist with a few years of experience, working across media, brands and social platforms.


I support projects end-to-end: content audits, strategy definition, editorial writing, concept and format creation, social media team setup, and workflow structuring.

With international experience, I work fluently in English / French and adapt strategies to different markets and communication cultures.

Recently, I’ve developed a strong focus on food and culinary content, supported by hands-on kitchen experience and professional culinary training, enabling me to support restaurants and food media in their content strategies.


Currently engaged one day per week, I am available for additional freelance projects.
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • SECOM
    Lead Content Strategy - Freelance
    PRESS AND MEDIA
    July 2025 - Today (11 months)
    Paris, France
    Concept producer, developing and structuring social-first ideas and formats aligned with brand and editorial goals

    Led the creative team and content production, from ideation and planning to execution and delivery

    Defined and executed content and creative strategies across platforms, ensuring consistency and strong storytelling

    Ensured optimized performance and engagement through continuous analysis, testing and refinement
    Formation Réseaux Sociaux Conception rédaction Branding Réseaux sociaux Management d'équipe
  • Freelance
    Content Strategy & Social Media Consultant
    PRESS AND MEDIA
    October 2024 - Today (1 year and 8 months)
    Paris, France
    ENG
    - Specialist in social media strategy and creative content development
    - Ideas producer, concept thinking, and storytelling
    - Expertise in growth strategies and data-driven content planning
    - Experience managing creator economy projects and collaborating with influencers
    - Skilled in data analysis, benchmarking, abtesting and strategic recommendations
    - Experience working with creative editors and strategists for impactful digital campaigns
    - Strong project management and cross-functional communication skills
    - Open to international collaborations

    FR
    - Analyse data, audit/benchmarks & recos
    - Stratégie social media & contenus créatifs
    - Conceptions formats, planning éditorial & croissance (data-driven)
    - Collaboration avec créateurs & influenceurs
    - Gestion de projet et Communication
    - Ouverte aux collaborations internationales
    Creative Strategist Communication Rédaction Réseaux sociaux Conception rédaction
  • Prisma Media
    Social Media & Brand Content Sp.
    PRESS AND MEDIA
    February 2023 - February 2024 (1 year)
    Paris, France
    Social media team training including in-depth analysis, strategic planning, best practices, editorial guidelines and ongoing operational support

    Brand content activations across organic and paid campaigns, from creative ideation and storytelling to execution and performance tracking

    White-label content production covering organic content, paid media strategies, optimization, reporting and performance-driven recommendations
    Réseaux sociaux content manager Paid Media organic growth Formation Réseaux Sociaux

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Education

  • M2
    Sup de Création & Sup de Pub
    2019
    Artistic Direction & Creative Makers - Directeur de la création
  • M1
    Sup de Pub
    2018
    Conception Rédaction

Skill set

Categories