Freelancer profile translated to English.
Back to original languageAbout Lilya
My jobis to grow brands online. LinkedIn multiplied by 4, Instagram went from 0 to 23K in one year: I believe in communication that is both creative and effective.
My conviction:communication should not be noise. It should carry meaning, generate impact, and create value for your brand.
My background:
- Entrepreneur (created a clothing brand) where I managed the entire project: identity, e-commerce, communication.
- Content & Community Manager in the transport sector (TopChrono), where I grew the group's LinkedIn account from 1,000 to 4,000 followers in 2 years.
- Digital Communication Manager for deliver.ee, with an Instagram account developed from 0 to 23,000 followers in 1 year.
- Graduate in strategic planning from Sup de Pub, which gives me a structured, strategy- and results-oriented vision.
What I can do for you:
- Define your communication strategy and editorial line
- Deploy and manage your social media (B2B & B2C)
- Create tailor-made content: text, visuals, short videos
- Organize your photo shoots, video shoots, and events
- Design or redesign your WordPress / Shopify website and optimize its SEO
- Enhance your visuals (Photoshop, Canva)
My added value:
- A 360° vision: branding, storytelling, digital, content, SEO, events
- Field experience: I understand the challenges of a start-up as well as those of an SME or a large group
- Complete project management: you can confidently delegate your communication to me
- Total commitment: I treat your projects as if they were my own
If you are looking for a communicator who doesn't just publish content but knows how to **build strategies, engage communities, and give a true identity to a brand**, then let's talk.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Groupe TopchronoContent & Community ManagerTRANSPORTATIONSeptember 2023 - September 2025 (2 years)Paris, FranceAs part of the Marketing & Communication department of a major urban delivery company, I participated in the implementation of the company's communication strategy, in collaboration with several internal departments:
- Complete management of Instagram and LinkedIn accounts: creation of editorial calendars, writing posts, designing visuals, and community management
- Creation of LinkedIn content that tripled the audience (from 1,000 to 3,300 followers)
- Organization of photo shoots and video shoots (briefs, logistics, coordination)
- Supervision of a freelance creative (shoots & filming)
- Video editing for social media and internal communication
- Implementation of a global communication strategy (internal and external)
- Management of internal communication via the Steeple tool
- Coordination of internal and external events (JIB, Forum Labo, Topchrono 40th anniversary events…)
- Writing SEO-optimized content: landing pages, blog posts
- Monthly reporting of communication activities
- Complete redesign of the Recruitee recruitment website
- Development of communication campaigns for the Olympics and promotion of the Green fleet
- Involvement in rebranding: logo change, updating the graphic charter, and creating associated materials (business cards, letterheads, email signatures...)
- Retouching and updating old photos for visual consistency using Photoshop (e.g., updating the logo on vehicles)
- Design and deployment of email signature campaigns for the entire team
This experience allowed me to strengthen my editorial and visual communication skills, while developing my ability to manage multiple projects simultaneously in a dynamic environment. - À Plaine VitesseCommunity ManagerAUTOMOBILEJanuary 2023 - September 2025 (2 years and 8 months)Paris, FranceI started with a 6-month internship at this moped dealership, where I laid the groundwork for its digital communication. Following this successful experience, I continue to support them as a freelancer.My tasks:
- Social media management (Instagram, TikTok): creation of visual and written content
- Deployment of local campaigns to boost visibility in the Île-de-France region
- Creation of print and digital visuals: posters, flyers, event materials
- Highlighting services through field actions (events, street marketing)
- Customer relations on platforms and social media
- Competitive analysis and recommendations for targeted communication actions
- Design and management of the e-commerce site, with optimization of user experience
- Implementation of a 360 communication strategy
This collaboration allowed me to develop solid skills in project management, visual communication, and e-commerce, while consolidating a global and pragmatic approach to commercial communication. - IdFM RadioCommunication ManagerPRESS AND MEDIAMay 2022 - July 2022 (2 months)Enghien-les-Bains, FranceI completed a 2-month internship at IDFM Radio, a community radio station in Val d'Oise, where I had the opportunity to work on digital communication, content production, and partnership development.My tasks:
- Preparation and co-hosting of shows: writing scripts, briefing guests, live management
- Interviews, audio editing, and sound design for shows
- Website redesign: migration to WordPress, content integration, structuring, and basic SEO optimization
- Social media management: creation of visuals, stories, and promotional posts about guests and shows
- Research and prospecting of local partners (town halls, schools, associations, businesses), writing collaboration proposals
- Organization of events and special operations: radio immersion for students, coordination with educational institutions
- Writing web articles, publishing replays and audio content
This experience allowed me to develop real versatility, moving from radio production to digital communication, while strengthening my initiative, autonomy, and ability to manage structured projects.
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Education
- Master 2 Brand Strategy and Strategic PlanningSup de Pub2025Une formation professionnalisante en alternance axée sur la compréhension fine des marques, la conception de stratégies de communication globales, et la maîtrise des outils du planning stratégique. Le programme combine réflexions stratégiques, études de cas réels, briefs d’agence et travail en équipe. Contenu de la formation : 1. Stratégie de communication & positionnement - Définir une plateforme de marque - Construire ou repositionner une identité de marque - Élaborer une stratégie de communication 360° - Déployer un plan de communication adapté à des objectifs SMART 2. Planning stratégique - Réaliser des veilles sectorielles et benchmarks - Analyser les insights consommateurs et les tendances - Identifier les bons leviers de communication selon les cibles - Formuler une recommandation stratégique claire, argumentée et activable 3. Création & direction de projet - Traduire un positionnement de marque en concept créatif - Imaginer un territoire d’expression (naming, storytelling, univers visuel) - Présenter une recommandation stratégique (oraux en conditions agence) - Collaborer avec les pôles création, médias, et digital 4. Outils & médias - Pilotage de campagnes multicanal (social media, print, influence, événementiel, etc.) - Notions de media planning et d’achat d’espace - Méthodologie agile et gestion de projet - Analyse de performances (KPI, ROI, reporting) Objectifs pédagogiques : - Penser comme une marque, parler comme une agence - Être capable de construire un raisonnement stratégique structuré - Apprendre à vendre une idée, un concept, une vision - Allier créativité, rigueur et compréhension business
- Bachelor's Degree in Information & CommunicationUniversité Paris 82023