Freelancer profile translated to English.

Description

A graduate of Sup de Luxe in Luxury Brand Marketing, I support brands and entrepreneurs in their marketing strategy, brand image, and content creation.

With experience at L'Oréal Luxe Division (Cacharel) and ST Dupont, I have developed strong expertise in:

Product marketing (launch, positioning, performance analysis)

Brand image (storytelling, presentation materials, launch campaigns).

In parallel, I co-founded my own creative agency in Sydney, where I assisted local restaurants with their visual identity, content creation, and communication materials, gaining hands-on experience in daily client consulting.

What I can do for you:

• Strategy and marketing plan

• Product launch and development

• Content creation & brand identity

• Print materials (menus, business cards, flyers)

• Presentation materials and sales support tools

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

ST DUPONT
Head of Luxury Leather Goods Product
LUXURY GOODS
August 2024 - Today (1 year and 10 months)
Paris, France
Development: Monitoring of the men's/women's collection plan in direct contact with the Studio and development teams. Margin analysis and pricing positioning recommendations. Sell-in/Sell-out for optimizing creations. Deployment of an omnichannel customization service. Brand Image: Storytelling and product concepts aligned with the House's DNA. International presentation materials and sales support tools. Production of know-how videos using Flow generative AI. Coordination of launch campaigns with the Communications department. Analysis & Technical Support: Competitive benchmarks and in-depth analysis of identity codes. Writing technical sheets and launch sheets. Operational and logistical coordination of the showroom.
Marketing Content Marketing Positioning Strategy
L'ORÉAL DIVISION LUXE
Head of Fragrance Product
LUXURY GOODS
September 2022 - September 2023 (1 year)
Paris, France
Active participation in the launch of the perfume "Ella Ella" (fragrance, bottle, packaging, name). Design and development of Gifts With Purchases for 2024. Marketing activation and operational management of key annual events. Writing briefs for creative agencies and rigorous monitoring of prototypes. Constant monitoring of market trends and proposals for creative ideas for promotions. Development of marketing plans based on the study of target needs and competition. Analysis of sales performance (Sell-in/Sell-out) and use of NPD panel data.
Museau Paris
Co-Founder Creative Agency
CONSULTING AND AUDITS
January 2024 - July 2024 (6 months)
Sydney, Australia
Content creation and brand identity for local restaurants, Active prospecting via email and in person to find new clients. Collaboration with clients to design impactful strategies aligned with their objectives and identity.