Alex S.

IFC Brand DNA & Storytelling Video

Project Context

Production of a "Brand DNA" video aimed at strengthening IFC's identity and values. The main challenge was to create a strong and coherent emotional narrative from heterogeneous visual sources.

Expertise Deployed

Concept & Storytelling: Scriptwriting and copywriting focused on emotion to captivate the audience and unite teams.

AI Voice-Over & Humanization: Generation and artistic direction using Eleven Labs. Precise work on phrasing, rhythm, and intonation for an undetectable and natural result.

Filming & Art Direction: Capturing lifestyle shots and directing interviews to embody the message.

Color Grading & Harmonization: Complex technical smoothing of over 60 shots from various sources (Cinema Cameras, Smartphones, Archives). Application of a cinematic look and texture management (grain) to unify colorimetry.

Editing & Sound Design: Dynamic rhythm and immersive sound design.

Technical Environment: DaVinci Resolve, Eleven Labs, Adobe Creative Cloud.

Explainer video in 3D for Laboratoires Marque Verte. The objective was to demonstrate the use of a specific medical device (pelvic brace) in a pedagogical and precise manner.

Deliverables & Responsibilities:

Concept & Scriptwriting (From A to Z):

Analysis of technical and medical needs.

Writing the voice-over script to simplify product usage while remaining scientifically accurate.

Creating the storyboard to validate camera angles and movements.

3D Production (Blender Expertise):

Realistic modeling of the pelvic brace and anatomical environment.

Texturing and Lighting for a "clean" and clinical look, reassuring for the patient/practitioner.

Animation of usage sequences (in context, manipulation).

Post-Production & Audio:

Complete management of Voice-Over (Casting/Generation, lip-sync and rhythm synchronization).

Final editing and color grading.

Delivery of master files ready for broadcast.

Tools Used:

Blender (3D Modeling & Animation)

Adobe Premiere / After Effects (Editing & Compositing)

Audio / Voice-Over Management

Result:

Delivery of a turnkey educational video support, combining medical technical precision and visual fluidity.

I produced a corporate video for EC International Group, a company specializing in industrial solutions and electronic security. The objective was to highlight their expertise, their international dimension, and the diversity of their fields of activity. I managed the entire process: understanding the need, writing the narrative line, selecting visuals, editing, graphic design, and working on the rhythm. The video emphasizes the reliability of their services, technical mastery, and the group's ability to support its clients on large-scale projects. Result: a dynamic, clear, and professional content suitable for broadcast, allowing the group to strengthen its image and message with its partners and prospects.