Lillie M.

Technical update of a multilingual responsive e-commerce website for Lanvin, the third oldest French luxury fashion house based in Paris. Since 2018, it has been a subsidiary of the Shanghai-based Lanvin Group. The client engaged our expertise to conduct a global audit of its platform, identify priority tickets for the upcoming roadmap, and implement technical optimizations and develop a wide range of new features related to automation, compliance, and global commerce.

Unique Features:

- Analysis of third-party solutions currently implemented (Insider, SalesForce Marketing Cloud, SaleCycle), retail & ERP software (RetailPro, Cegid, SAP, Cognos, Jasper, Deret), and custom-developed solutions (BayRetail clienteling application) and development of the IT architecture diagram & flow chart (indicating data exchanges between the ERP, TMS, e-commerce platform, and all third-party integrations and APIs)

- Selection of integrations (Zendesk, TwicPics), plugins, extensions, and third-party tools to create a stable and robust IT environment

- Optimization of the multilingual architecture (reduction in the number of languages, reduction of storefronts, introduction of shipping to additional countries in different regions, restructuring of URLs, implementation of the 1 currency / per zone logic)

- Preparation of the marketing automation specification document and implementation of multilingual omnichannel automated workflows via Insider (emails, on-site experiences, SMS, WhatsApp, Facebook Ads) based on triggers and conditions (such as abandoned cart workflow, second purchase workflow, etc.)

- Analysis and benchmark audit on compliance with GDPR legal requirements, secure payment, and electronic invoicing (e-invoicing)

- Development of technical and functional specifications / documentation for new e-commerce features in JIRA & Confluence

- Identification of new Insider personalization experiences to launch based on commercial analyses and preparation of functional specifications

- Implementation of the TwicPics full-stack image processing and compression solution following a PageSpeed and YSlow technical SEO audit

Link: https://www.lanvin.com/fr/

Spirit of Cadeau is a multi-brand gift card solution for various occasions, for both individuals and professionals, with over 20,000 partner stores. The company is part of the Sodexo group, a French collective catering and facility management services company. The client engaged our expertise to establish a marketing automation specification document and an emailing strategy, as well as to implement these omnichannel automation workflows on their e-commerce platform.

Unique Features:

- Audit of opt-in & opt-out processes and flows on the e-commerce site

- Identification of different user types (retail and e-commerce beneficiaries, retail and e-commerce buyers) and their usage paths on the site

- Preparation of the marketing automation specification document and implementation of omnichannel automated workflows (emails, SMS, Facebook Ads) based on triggers and conditions (such as reactivation workflow, welcome workflow, birthday workflow, abandoned cart workflow, beneficiary onboarding workflow, lead-scoring workflow, buyer post-purchase workflow, buyer win-back workflow, buyer loyalty scoring workflow, beneficiary up-selling workflow, etc.)

- Technical configuration of the SendinBlue account, including the setup of a dedicated IP address, creation and configuration of the subdomain and senders for campaigns and transactional emails

- Technical configuration of custom e-commerce attributes (such as order status, number of orders, customer status, last purchase, etc.) and implementation of automatic real-time transmission of said data from PrestaShop to the emailing solution

Link: https://www.spiritofcadeau.com/

Redesign of a responsive catalog website for a real estate agency based in Île-de-France. The client sought our expertise to migrate to a more professional open-source CMS with the goals of improving the overall website appearance, the user's UX journey, and its SEO approach by establishing a long-term strategy.

Unique Features:

- Design and integration of tailor-made UX / UI mockups with visual animations and interactions (scroll-based parallax animations, motion progression, mouse-hover micro-interactions, content reveal on click, rich hover animations)

- Selection of integrations, plugins, extensions, and third-party tools to create a stable and robust IT environment

- Implementation of a property catalog for both rental and purchase with multi-term filtering

- Export/import of content from Wix to WordPress (including property description articles)

- Configuration of social sharing functionality

- Technical and speed optimization

Link: https://www.bauxpatrimoine.com/