Lilibeth Mendes Simoes

Development of branding and packaging for clients from various sectors. Creation of strong visual identities, design of editorial pieces, and visual strategies for advertising campaigns, ensuring brand consistency and differentiation.

As the founder of Lilú Concept, I lead the creation of visual identities, ensuring that each brand has strong, consistent, and differentiated graphic communication. My work ranges from conceptualization to the implementation of visual strategies in different formats. -Branding & Visual Identity: Design logos, brand manuals, and graphic systems that reflect the essence of each business. -Packaging & Graphic Material: Develop packaging and visual pieces that enhance brand perception in the market. -Visual Communication: Design pieces for promotional campaigns, advertising, and digital presence. -Product Customization: Creation of unique products aligned with each client's identity. -Project & Client Management: I coordinate and advise brands from different sectors, offering strategic visual solutions. Featured clients: -Piri Piri, Frango al Carbón – Visual identity, branding, and graphic material design. -La Arepera – Creation of menu and graphic pieces for the restaurant. -Regnum Christi – Design of personalized agendas (2020 and 2023). -La Cuchara Restaurante – Menu and branding redesign.

Graphic designer with the following responsibilities: -Design banners, ads, and update the website maty.es (e-commerce) -Design graphic content for their social media. -Manage orders from suppliers, maintain communication with them. -Generate quotes and invoices. -Manage web orders from customer advice to shipment.