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Lilia YasminLY

Lilia Yasmin

Branding, Brand Strategy, Product Development

€650/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lilia

+ 10 years of experience in Fashion 💛
Passionate about fashion and the cultures that shape it, I combine a degree in economics and international business with solid experience in luxury houses such as Louis Vuitton (as a buyer for men's ready-to-wear) and Balenciaga, where I managed leather goods and shoe production. These experiences have allowed me to collaborate with creative teams, suppliers and marketing departments to maintain standards of excellence.

In parallel, I founded Atlal From Galbi, an independent brand with a strong aesthetic, built around cultural narratives and a modern vision of luxury. This project, recognized for its artistic direction and powerful storytelling, naturally led me to support other brands and artists.

Today, I offer my freelance services around:

Artistic direction & editorial styling

Digital Marketing & ecommerce strategy

Brand storytelling and visual identity

Collection & image strategy

Casting & campaign design

Brand consulting (fashion, culture, lifestyle)

I make it a point of honor to build unique, coherent and impactful universes, combining creative vision and strategic understanding of the market.
  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • adidas DE
    Creative Consultant
    SPORTS
    September 2024 - October 2024 (1 month)
    in charge of the campaign for the algerian national team new jersey

    - story telling
    - casting
    - production
    - creative direction
  • DJ SNAKE
    Brand Manager & Creative Consultant
    December 2022 - September 2024 (1 year and 9 months)
    In charge of the brand Pardon My French

    360° mission freelance

    - Led the creative direction and design development of each collection, from concept to production-ready pieces.
    - Design all the collections incl brand collaboration (mc donalds, coachella, redrocks, kids ...)

    - Sourced and negotiated with manufacturers and suppliers, ensuring quality standards and timelines

    - Oversaw the development of first prototypes and coordinated iterative sampling phases.

    - Managed shooting productions: casting, photographers, defining creative briefs, and delivering final campaign assets.

    - Organized and executed pop-up stores in Tokyo and Paris: location scouting, visual merchandising, logistics, and community activation.

    - Supervised the e-commerce platform (UX/UI briefing, content creation, product uploads, and launch timeline).

    - Coordinated the supply chain, including production follow-up, inventory tracking, and international shipping.

    - Ensured brand consistency across all customer touchpoints: visual identity, digital presence, retail experience, and product.
  • ATLAL FROM GALBI
    Founder (entrepreneurial experience)
    January 2021 - Today (5 years and 5 months)
    • Creation and development of 2 sustainable collections per year
    • Artistic direction, casting direction, stylism for all the digital content
    • Implementation of sales and growth strategies

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Education

  • Master 2 Double Degree Msc International Business -
    North Carolina States University
    2019
    Master 2 Double Degree Msc International Business -
  • Master of Business
    SKEMA BUSINESS SCHOOL
    2017
    Master 1 Double Degree MBA –

Skill set

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