Freelancer profile translated to English.
Back to original languageAbout Lilia
+ 10 years of experience in Fashion 💛
Passionate about fashion and the cultures that shape it, I combine a degree in economics and international business with solid experience in luxury houses such as Louis Vuitton (as a buyer for men's ready-to-wear) and Balenciaga, where I managed leather goods and shoe production. These experiences have allowed me to collaborate with creative teams, suppliers and marketing departments to maintain standards of excellence.
In parallel, I founded Atlal From Galbi, an independent brand with a strong aesthetic, built around cultural narratives and a modern vision of luxury. This project, recognized for its artistic direction and powerful storytelling, naturally led me to support other brands and artists.
Today, I offer my freelance services around:
Artistic direction & editorial styling
Digital Marketing & ecommerce strategy
Brand storytelling and visual identity
Collection & image strategy
Casting & campaign design
Brand consulting (fashion, culture, lifestyle)
I make it a point of honor to build unique, coherent and impactful universes, combining creative vision and strategic understanding of the market.
English
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- adidas DECreative ConsultantSPORTSSeptember 2024 - October 2024 (1 month)in charge of the campaign for the algerian national team new jersey- story telling- casting- production- creative direction
- DJ SNAKEBrand Manager & Creative ConsultantDecember 2022 - September 2024 (1 year and 9 months)In charge of the brand Pardon My French360° mission freelance- Led the creative direction and design development of each collection, from concept to production-ready pieces.- Design all the collections incl brand collaboration (mc donalds, coachella, redrocks, kids ...)- Sourced and negotiated with manufacturers and suppliers, ensuring quality standards and timelines- Oversaw the development of first prototypes and coordinated iterative sampling phases.- Managed shooting productions: casting, photographers, defining creative briefs, and delivering final campaign assets.- Organized and executed pop-up stores in Tokyo and Paris: location scouting, visual merchandising, logistics, and community activation.- Supervised the e-commerce platform (UX/UI briefing, content creation, product uploads, and launch timeline).- Coordinated the supply chain, including production follow-up, inventory tracking, and international shipping.- Ensured brand consistency across all customer touchpoints: visual identity, digital presence, retail experience, and product.
- ATLAL FROM GALBIFounder (entrepreneurial experience)January 2021 - Today (5 years and 5 months)• Creation and development of 2 sustainable collections per year• Artistic direction, casting direction, stylism for all the digital content• Implementation of sales and growth strategies
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Education
- Master 2 Double Degree Msc International Business -North Carolina States University2019Master 2 Double Degree Msc International Business -
- Master of BusinessSKEMA BUSINESS SCHOOL2017Master 1 Double Degree MBA –