Freelancer profile translated to English.
Back to original languageAbout Lilia
Passionate about the beauty industry and social media marketing, I created my tailor-made profession: Social Media Manager for beauty and wellness brands.
Moreover, thousands of people follow me on my various platforms for my content on the beauty sector. I have managed to develop a real community of beauty professionals:
My main mission, however, remains to help my clients transform their brand into a success story through social media marketing.
Among my clients, I count cosmetic brands (facial care, hair care, makeup), food supplements (nutri-cosmetics), perfumes and Beauty Tech.
I work on the following subjects:
- Social Media Strategy (global strategy, platform strategy, content pillars, paid media budget...).
- Social Media & Community Management (editorial planning, organic content creation, community animation...).
- Social Ads Content (high-performance UGC or static creatives).
- Influence (management of influence marketing campaigns, selection of profiles, drafting of briefs, contact and follow-up of campaigns).
Whatever the problem I encounter, my approach is always both analytical and creative because marketing is, for me, knowing how to analyze facts and tell a story.
Do you have a social media need? Contact me to discuss it.
English
Native or bilingual
Arabic
Fluent
Can work on-site
Paris (up to 50km)
Experience
- AutoentrepreneurConsultant and trainer in digital marketing I Social Media SpecialistSOCIAL NETWORKSSeptember 2020 - Today (5 years and 9 months)As a consultant and trainer in digital marketing, I help beauty & cosmetics brands develop their visibility, awareness and sales through social networks. I support my clients on the following subjects:- Social Media Strategy (global strategy, platform strategy, content pillars, paid media budget...).- Social Media Management (editorial planning, organic content creation, community animation...).- Social Ads (campaign strategy, creation of support, management of Ads on FB/Instagram, TikTok and Pinterest, performance monitoring using various KPIs).- Influence (management of influence marketing campaigns, selection of profiles, drafting of briefs, contact and follow-up of campaigns).
- DiorBeauty Marketing Assistant DiorLUXURY GOODSJanuary 2019 - August 2019 (7 months)Dubaï, United Arab EmiratesWithin Parfums Christian Dior Orient (PCDO), a department in charge of 36 countries spread across the Middle East, Africa, Asia and Europe:- Development of sales forecasts from estimation to validation of final quantities for the 36 countries- Coordination of launches (approximately 2/month) of new products/new ranges in the main countries of the region- Organization of promotional campaigns (influencer activation, flagship animation, creation of promotional materials such as banners or invitations...)
- L'OréalBusiness AnalystFASHION AND COSMETICSJuly 2018 - December 2018 (6 months)Paris, FranceFor the Lancôme brand (n°1 of L’Oréal Luxe), which is one of the largest perfume, makeup and skincare brands in the world:- Launch strategy for the Idôle perfume- Preparation of strategic brand meetings (performance, media, consumer reviews...)- Definition of the media investment strategy for the European using a sell-in vs sell-out analysis
Reviews
Y
Yoann
Apyforme
Reviewed on 11/25/2021
Very good involvement in the mission.
Marion
Enôci
Reviewed on 2/23/2021
Recommendations
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Education
- Strategy Consulting & Digital TransformationEDHEC Business School2020Activités et associations : Responsable event à EDHEC Consulting Club. Voici quelques-uns des cours très intéressants que j'ai eu lors de ma formation : Marketing Strategy, Strategy & Business Modeling, Competitive Intelligence, Strategic Analysis & Critical Thinking, Advanced Excel & VBA, Digital Marketing Strategy, innovation Management.
- Master - Economics of OrganizationsUniversité Grenoble Alpes2017
Certifications
- Digital MarketingGoogle2020