Freelancer profile translated to English.

Description

Hello! I am a professional passionate about the world of marketing and business development, currently in charge of marketing and sales at Studio HB and founder of a digital marketing agency, Kauffmann Agency.

With over 3 years of experience in the field, I have had the opportunity to develop my skills through a variety of roles and challenges. At Studio HB, a web tech and creative agency founded in 2005, I contributed to designing tailor-made web solutions, which allowed me to refine my understanding of our clients' unique needs and develop effective inbound and outbound acquisition strategies.

As the founder of Agence Kauffmann, I focused our mission on helping businesses find prospects and turn them into loyal customers, using advanced strategies including social media, SEO, ADS marketing, and multi-channel prospecting. My digital marketing expertise is vast, covering all stages of the sales pipeline, from defining the ICP (ideal customer profile) and personas, to creating and executing multi-channel prospecting scenarios, to managing appointments, sending quotes, and closing.

Offering expertise in BtoB/BtoC marketing and sales prospecting, my services encompass innovative inbound and outbound marketing strategies, in-depth ICP (ideal customer profile) and persona analysis, SEO optimization, and effective multi-channel prospecting management, including email, phone, and LinkedIn. My personalized approach aims to build and optimize your sales pipeline, from creating targeted databases to sustainable customer loyalty, including coordinating appointments, sending proposals, and training on your products or services.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 10km)

Rocket school
Speaker – B2B Acquisition Challenge
EDUCATION AND E-LEARNING
April 2025 - June 2025 (2 months)
Paris, France
Led a 12-day challenge for a Master's in Digital Marketing & Growth Strategy program, focusing on a real B2B company case.

✔️ Training in multi-channel prospecting methods (LinkedIn, email, calls, scraping, enrichment)
✔️ Creation of ICPs, personas, pitches, call scripts, and prospecting workflows
✔️ KPI monitoring and analysis, strategic recommendation writing
✔️ Introduction to SEO, lead magnets, editorial calendar, and inbound strategy
✔️ Preparation for presentations and step-by-step guidance
✔️ Introduction to project management, group work, supervised autonomy
Studio HB
Sales Director
September 2021 - October 2024 (3 years and 2 months)
Lyon, Auvergne-Rhône-Alpes, France
Since 2005, Studio HB has established itself as an agency specializing in the development of tailor-made web solutions, including the creation of websites, business applications, and marketplaces. As Head of Sales and Marketing, here is an overview of my key achievements:

Creation of the Marketing and Sales Department

Upon my arrival, I structured and developed the marketing and sales department, establishing clear processes and objectives.

Definition of Digital Acquisition Strategies

I designed and implemented digital acquisition strategies to attract and convert new clients, including content initiatives and optimizing our online presence.

SEO Project Management

I led the creation of a new website with a comprehensive SEO strategy, improving our search engine rankings and attracting qualified traffic.

Professional Network Development

As president of a business club, I strengthened our professional network, forging strategic relationships and opening up collaboration opportunities for Studio HB.

Prospecting, Lead Management, Closing

I implemented processes for prospect qualification and follow-up, ensuring rigorous lead management and optimized conversion rates, securing numerous contracts.

In summary, my journey at Studio HB is marked by strategic initiatives and concrete achievements that have contributed to the agency's growth. My expertise in creating commercial and marketing structures, as well as in digital strategies, has enabled Studio HB to stand out in a constantly evolving sector.
Lead Generation · Business-to-Business (B2B) · Sales Prospecting · Cold Call - SDR - BDR Outbound Marketing Digital Marketing Business Development File Qualification
Agence Kauffmann
Founder
DIGITAL AND IT
January 2023 - Today (3 years and 5 months)
Lyon, France
Marketing Agency | We help you find your prospects and turn them into loyal customers through social media, SEO, ADS, and multi-channel prospecting.
SEO Copywriting SEO Prospecting LinkedIn Marketing Social Media Community Manager