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Liliane GuoLG

Liliane Guo

Senior Digital Marketing / E-commerce China

€300/day
Nice, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Liliane

Hello, I have 9 years of professional experience with an international dimension in Digital Marketing & E-commerce.

I worked for 6 and a half years in Shanghai to help French or international brands access the Chinese market, conduct market analysis, prospect new targets, define customer needs, optimize customer relationships, create and manage online stores, organize online and offline events, and develop communication strategies to increase brand visibility or boost sales. 🚀

3 years in France to support the company in creating and publishing dynamic and engaging content in the form of video, photo, and managing sponsored campaigns on social networks.🚀

I worked at TikTok as an Account Manager in 2020.🔥

I am fluent in French, English, and Chinese, both written and spoken.⭐️

My skills include:
✅DIGITAL STRATEGY
- E-commerce
- Social Media
- Influence & Advertising
✅Analyze competitors in the market;
✅Develop a client portfolio;
✅Prospect new targets;
✅Identify development potential;
✅Create and manage e-commerce sites in China;
✅Create sponsored and non-sponsored posts (videos, photos);
✅Manage your social media communication actions;
✅Establish strong relationships with Chinese influencers;
✅Ensure regular reporting;
  • French

    Fluent

  • English

    Fluent

  • Chinese

    Native or bilingual

Can work on-site
Nice (up to 50km)

Experience

  • ZenPandaDigital
    Digital Marketing & Sales
    CONSULTING AND AUDITS
    October 2022 - Today (3 years and 8 months)
    Nice, France
    Main clients: Momen'Tea, Lancaster, Big Boss Studio, Pera Nice, TheVFactory Paris-Shanghai.....

    Sourcing | Social Networks (sponsored and non-sponsored) | Content Creation (Video and Image) | Marketing Strategy | E-commerce Site Creation | Data Tracking & Analytics | Lead Generation

    WeChat Official Account & Mini-program / Tmall Store Management / Xiaohongshu Posts / TikTok Advertising / Instagram Advertising / Facebook Advertising / Weibo Posts & Influencers / Douyin Videos
  • Master Food Distribution
    Marketing & Communication Manager
    AGRICULTURE
    April 2022 - Today (4 years and 2 months)
    La Trinité, France
    - Management of sponsored and non-sponsored campaigns on Facebook, Instagram, Snapchat, and LinkedIn and follow-up of retargeting operations to boost online and offline sales.
    - Creation and management of online store (Prestashop).
    - Creation of paper and digital catalogs for professionals.
    - Analysis of market competitors for positioning.
    - Sourcing Chinese suppliers for our products and negotiating purchases with each supplier to establish a purchasing contract.
    Social Networks Website Creation e-commerce site Facebook TikTok Instagram LinkedIn Snapchat
  • Agence Karma Communication
    Marketing Strategies & Communication Manager
    HEALTH AND WELLNESS
    September 2021 - January 2022 (4 months)
    Cagnes-sur-Mer, France
    Main clients: Nordic Pharma, Roche, Coloplast, FILLMED, Anthéa
    - Management of sponsored campaigns on Google, Facebook, Instagram, TikTok, and LinkedIn and follow-up of retargeting operations to boost online sales.
    - Management of online store (Facebook and Google Shopping).
    - Analysis of market competitors for positioning.
    - Content writing, website traffic optimization, and influencer relationship management.
    - Proposal of digital communication strategies to achieve objectives and establish KPIs.
    - Monthly report presentation to show and improve the performance of sponsored and non-sponsored posts.
    Facebook Ads Instagram Ads TikTok Ads Google Shopping Website Creation influence marketing Traffic Management e-commerce site

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Education

  • Bachelor in Business
    SIAS UNIVERSITY
    2014
    Affilié à Fort Hays State University of Kansas, USA.
  • Master of Science (MSc) in Digital Marketing
    SKEMA Business School
    2021

Certifications

  • Google Ads Search
    Google
    2021

Skill set (47)

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