Lilian D., Strategy I SEA/SEO I Meta Ads

Freelancer profile translated to English.

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Description

Meta/Google Ads

🎯 Paid acquisition strategy definition

Choosing objectives, channels, and priorities based on your business goals (leads, sales, appointments).

🧠 Structuring and managing advertising campaigns

Setting up a clear and scalable advertising account (Meta / Google), designed for testing, optimizing, and performing over time.

📊 Data-driven performance management

Analyzing key indicators (CPL, CPA, ROAS...) to make the right decisions and protect your budget.

🔁 Continuous campaign optimization

Adjusting audiences, budgets, and parameters to improve results week after week.

🧪 Testing and prioritizing what really works

Identifying messages, angles, and formats that generate the most conversions (from your existing creatives).

🧭 Strategic recommendations on creatives and funnel

Precise feedback to guide your creatives and improve overall conversion, without managing production.

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Veg' In Shape
Marketing Consultant / Copywriter
June 2025 - October 2025 (4 months)
Assignment began by analyzing the complete sales funnel.
Implementation of Copywriting corrections.
Evolution of conversion rates; going from 0 to 2 appointment bookings to a regular 2 to 3 per week.
Writing an automated sales sequence that redirects to an appointment booking form.
Monitoring results with regular contact with the client, with advice given at each follow-up to optimize their sales funnel.
Marketing Strategy Sales Funnel Copywriting Consulting Email Marketing
AWAKEN Fondations
Copywriter
January 2024 - April 2024 (3 months)
Writing a nurturing sequence to develop the company's storytelling.
Writing a sales sequence to develop leads through qualified calls.
Regular follow-ups on results with the client.
Copywriting Email Marketing Consulting

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HubSpot Marketing Content Certification
HubSpot
2025
HubSpot Inbound Marketing Certification
HubSpot
2025

Lilian's certifications are only visible to Malt Community members

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