Freelancer profile translated to English.
Back to original languageAbout Lilian
Most marketing projects fail not due to a lack of tools, but a lack of framework.
Before building anything, I start here: strategy, personas, customer journey, process.
Once the framework is in place, I integrate custom AI agents to automate time-consuming tasks — acquisition, administration, funnels — without any imposed stack or commission-based subscriptions.
I support startups, SMEs, freelancers, and B2B firms that want an acquisition system that works — even in their absence.
Recent results: €115,000 in structured recurring revenue for Pyxo, 6.25 days per month saved at Parazar, 15,000 qualified leads generated for Les Toqués des RH.
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Growth Strategy
- Customer segmentation
- Market research
- Business strategy
Acquisition and Activation
- Lead Generation
- Email campaign automation via Brevo, Mailchimp
- Acquisition via Landing Pages and Lead Forms
Content Marketing
- Website & Landing Page Creation
- Copywriting, FAQs
Customer Success, Retention & Referral
- Customer segmentation
- Customer journey optimization
- Usage development
Hubspot Integration
- Integration of Sales/Marketing/Commerce/Service Hub Pro
- Data migration
- Tool training
Automation
- Email campaigns
- Generative AI training
- Process automation: onboarding, customer feedback, chatbots
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Revenue ArchitectLes Toqués des RHHUMAN RESOURCESSeptember 2025 - Today (9 months)Paris, FranceLes Toqués des RH is the leading HR one-stop shop: business expertise + engaged community. Mission: structure the entire revenue engine, from vision to execution.
- Design and management of the revenue strategy: segmentation, offerings, growth levers
- Alignment of Marketing / Sales / Customer Success around a common Revenue roadmap — acting as arbitrator and decision-maker
- Complete mapping of the customer journey and identification of conversion friction points
- Selection and integration of the appropriate tech stack (CRM, automation, analytics), after diagnosis, not before
- Implementation of OKRs and KPIs for monitoring: 15,000 qualified leads generated, 3 clients signed during the construction phase
- La MoissonHubspot Sales & Marketing Hub IntegratorEDUCATION AND E-LEARNINGSeptember 2025 - September 2025Paris, FranceDigital transformation mission for a women's career coaching platform. Objective: unify a scattered ecosystem into a high-performing and autonomous CRM infrastructure.
- Complete migration and consolidation of data from systeme.io, PipeDrive, and Excel
- Implementation of HubSpot Sales Hub Pro + Marketing Hub Pro, custom configuration
- Training and autonomy building for user teams
- Results: €3,000 to €4,000/month in operational savings, +13% conversion rate
- ParazarGrowth MarketerSOCIAL NETWORKSJune 2025 - June 2025 (1 month)Levallois-Perret, FranceParazar is a friendly meeting service within the L'Escalator incubator. Mission: accelerate growth through automation and structure marketing operations for a team of 4 people.
- Team management: facilitating brainstorming workshops, prioritization, and delivery
- Deployment of automation systems: ~6.25 man-days saved each month
- Technical and semantic SEO: 100% of identified problems addressed, -0.9s mobile load time
- Email campaigns: deliverability improved from 4.6 to 10/10, removed from blacklists
- Implementation of a daily monitoring system for continuous growth tracking
Reviews
Recommendations
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Education
- Growth MarketingRocket School2025
- Product ManagerNoé2023Product Manager
Certifications
- Sales Hub ImplementationHubspot2025
- Growth MarketingRocket School