Freelancer profile translated to English.
Back to original languageAbout Lilian
For over 15 years, I have been supporting brands, SMEs, startups, and international groups in structuring their digital visibility, their content ecosystems, and their acquisition and e-commerce strategies.
I act as both a strategic consultant and an operational leader on topics of digital transformation, team acculturation, and cross-functional coordination between marketing, content, e-commerce, communication, social media, and business departments.
During my missions, I have managed:
- Content strategies with a strong editorial dimension,
- Multi-channel acquisition programs,
- Complex e-commerce projects,
- International SEO redesigns,
- As well as digital transformation roadmaps involving multiple teams and partners.
I assist companies in:
• SEO/GEO audits,
• Defining priority roadmaps,
• Content governance,
• SEO / PR / social media / e-commerce alignment,
• Improving brand discoverability in AI search engines.
Sectors: luxury, beauty, wines & spirits, retail, SaaS, culture
French
Native or bilingual
English
Native or bilingual
German
Fluent
Can work on-site
Paris (up to 50km), Reims (up to 50km)
Experience
- Anne MalassagneDigital ProgramsLUXURY GOODSMarch 2024 - September 2024 (6 months)Paris, FranceAnne Malassagne, after managing the Champagne house AR Lenoble for 30 years, now dedicates herself to sharing her passion through tasting workshops and champagne dinners, organized in Paris and on the Île de Ré.Accompanying: online brand image, international online booking site, SEO, advertising campaigns
- BTL DiffusionMarketing DirectorE-COMMERCEDecember 2021 - January 2024 (2 years and 1 month)Paris, FranceBTL Diffusion offers innovative and ingenious childcare products that make parents' lives easier.Context: structuring the digital strategy, amplifying its performance on Amazon (US & Europe), D2C and B2B- Assessment of the functioning of B2C and B2B systems- Identification of limitations and needs- Strategic and operational management of 3 D2C sites, Amazon, and the B2B site:– Digital transformation: migration of the three international sales stores to Shopify– Operational management and execution for Amazon US and Europe,– Project manager for the global B2B website– Development of the offer and acquisition strategy, conversion funnel actions, coordination of e-commerce activities– Management of multidisciplinary teams (France/US/China/India) and agencies/freelancers.
- SEOQUANTUMGrowth Marketing ManagerSOFTWARE PUBLISHINGNovember 2021 - December 2022 (1 year and 1 month)Growth Marketing ManagerSEOquantum, a SaaS SEO software publisher, a pioneer in AI-assisted semantic optimizationResponsible for B2B growth acquisition- SEO, operational optimization- In charge of B2B acquisition campaigns and Drupal redesign-> Result: reduced churn, increased demo bookings with stable CAC.
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Education
- Business School Bac +5PGE Kedge2000PGE Kedge Bordeaux
- Preparatory school for higher education institutionsLycée Voltaire, Orléans1996Prépa HEC aux concours des grandes écoles de commerce
