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Liliana FigueroaLF

Liliana Figueroa

Art Director | Collection Creation

€500/day
Lyon, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Liliana

Art direction of collections and creative support, with particular expertise in working with materials and product-image coherence.

I support fashion, textile, and lifestyle brands in defining and ensuring the coherence of their brand image, through the art direction of collections and support for creative projects.
As a senior art director, I work to structure creative choices, guarantee aesthetic coherence, and align the product, image, and brand positioning.

My expertise is also based on in-depth work on materials and color palettes. I support brands in their textile choices, the construction of color harmonies, and the coherence between material, silhouette, and brand identity, in order to anchor the art direction in the product.

My background as a stylist and then art director allows me to approach projects with a global vision, from the development of silhouettes and work on materials to their imaging, bringing a transversal perspective to aesthetic and creative choices.
I have also been involved in photo shoots, before or on set, to support visual choices and validate images in line with the brand's identity.
I typically work on assignments such as: collection art direction, brand image support, creative framing, selection and validation of visual deliverables.
  • French

    Native or bilingual

  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Lyon (up to 50km)

Experience

  • COTELAC
    Styling, Art Direction
    FASHION AND COSMETICS
    June 2006 - November 2024 (18 years and 5 months)
    Ambérieu-en-Bugey, France
    Art direction and design of Women's, Men's, and Accessories collections. Definition of universes, themes, and color palettes. Research into textiles, materials, prints, and details. Monitoring product development in conjunction with style, pattern makers, and production teams, ensuring creative coherence and brand DNA.
    Collection Art Direction Collection Development Brand Image Textile & Materials Visual Coherence
  • ZLIZ
    Founder & Art Director
    ARTS AND CRAFTS
    January 2025 - Today (1 year and 5 months)
    Creation and development of a brand of artisanal decoration designed as a creative laboratory around natural materials, craftsmanship, and custom-made products. Art direction, material research, product development, and showcasing of know-how.
    Product Development Material Research Art Direction Collection Design Art and Craftsmanship
  • ESMOD
    Styling
    September 1988 - July 1991 (2 years and 10 months)
    Paris, France
    Art direction. Creation and development of collections. Textile & material choices. Color palettes.
    Product development. Creative consulting. Adobe.

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Education

  • Fashion Design and Styling Diploma
    ESMOD
    1991

Skill set

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