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Liliana FigueroaLF

Liliana Figueroa

Artistic Director & Stylist Consultant

€500/day
Lyon, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Liliana

Fashion, textiles & home — 35 years of creation serving premium brands.

Nearly two decades at Cotélac: creator and artistic director of the Men's line — from a blank slate to the stores —, stylist for the Women's collections, then artistic director for the last five years, and artistic direction of ACOTÉ. Over 35 collections delivered, distributed in 62 stores, leading a creative team of 9 people.
Reference in premium casual wear: shirts, denim, leather, cut-and-sew knitwear, and sweaters. Complete mastery of the creative chain — from materials to the finished product — for coherent, desirable, and manufacturable collections.
My journey as a stylist turned artistic director gives me a 360° vision: universes and themes, color palettes and prints, international textile sourcing, up to the visual representation — including on shoots (preparation, direction on set, validation of visuals).
Since 2025, I have been developing ZliZ, a brand of artisanal decoration — from product to image, from artisanal craft to retail.
I undertake missions in:

Artistic direction of collections (universes, themes, colors, materials)
Creative framing and brand image
Textile research, sourcing, and range construction
Artistic direction of shoots and validation of deliverables

Bilingual French–Spanish. Available in France and internationally.
Portfolio: liliana-figueroa.netlify.app
  • French

    Native or bilingual

  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Lyon (up to 50km), Paris (up to 50km), Marseille (up to 50km), Bordeaux (up to 50km)

Experience

  • COTELAC
    Styling, Artistic Direction
    FASHION AND COSMETICS
    June 2006 - November 2024 (18 years and 5 months)
    Ambérieu-en-Bugey, France
    Artistic direction and design of Women's, Men's, and Acoté collections. Definition of universes, themes, and color palettes. Research in textiles, materials, prints, and details. Follow-up of product development in conjunction with style teams, pattern makers, and production, ensuring creative coherence and brand DNA.
    Collection Artistic Direction Collection Development Brand Image Textile & Materials Visual Coherence
  • ZLIZ
    Founder & Artistic Director
    ARTS AND CRAFTS
    January 2025 - Today (1 year and 7 months)
    Creation and development of a brand of artisanal decoration conceived as a creative laboratory around natural materials, artisanal work, and made-to-measure. Artistic direction, material research, product development, and enhancement of know-how.
    Product Development Material Research Artistic Direction Collection Design Art & Craftsmanship

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Education

  • Fashion Design and Styling Diploma
    ESMOD
    1991

Skill set

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