You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Liliana DilliesLD

Liliana Dillies

Digital Marketing Strategy | International | AI

€700/day
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Liliana

As an expert in digital marketing strategy, I work with international companies to transform their business ambitions into a high-performing and measurable digital media strategy.

My approach is characterized by orchestrating teams and partners internationally, translating complex business needs into concrete actions across all channels and all stages of the funnel. I design simple and effective operating methods to harmonize work between clients, agencies, business experts, and local specialists, while integrating data at the heart of decisions: dashboards, automated reporting, granular analyses, and actionable optimization recommendations.

From reflection to implementation, I support my clients in structuring their strategy, defining KPIs, prioritizing investments, and aligning teams around performance. My expertise also covers managing relationships with adtechs, publishers, media and creative agencies, as well as conducting complex calls for tenders.

Beyond the technical aspects, I bring a pragmatic, results-oriented vision, capable of transforming the complexity of an international market into clear and effective action plans. My mission is to enable companies to increase their reach, their results, and their influence, by optimizing their resources and streamlining their operations.

My clients appreciate my ability to combine analytical rigor, creativity, and collaborative leadership, and to deliver measurable results in demanding environments.

If you are looking for a professional capable of materializing your marketing projects into tangible, efficient, and optimized deployments, I can support you in structuring your approach, animating your teams, and amplifying your profitability.
  • French

    Native or bilingual

  • English

    Fluent

  • Portuguese

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Lyon (up to 50km)

Experience

  • Iprospect
    International Account Director
    DIGITAL AND IT
    January 2019 - January 2024 (5 years)
    Lyon, France
    International Media & Digital Strategy

    I support companies in defining and activating international omnichannel strategies (TV, Radio, OOH, Print, Digital). My role: transform your business objectives into measurable and high-performing media plans.

    My Areas of Expertise

    • TOFU/MOFU/BOFU Strategy & Planning: defining target audiences, media & format recommendations, budget allocation, media planning.
    • Management & Coordination: managing consultants and coordinating business experts and local specialists (Europe & Asia).
    • Performance & Data: setting up KPIs, tracking tools, campaign analysis, measuring channel contribution in the online/offline mix, optimization recommendations.
    • Processes & Tools: creating client/agency operating methods and internal agency processes. Automations, data consolidation, data visualization, toolkits.
    • Negotiation & Relationship Management: strategic exchanges with adtechs, media agencies (online & offline), publishers, clients, creative & web agencies.
    • Calls for Tenders: drafting, presenting, and managing RFPs.

    Results for My Clients

    • Accor: Strategy, orchestration, and coordination of the global launch campaign for the umbrella brand All.com. Harmonization of international media processes. Launching digital campaigns across different segments (Luxury, Premium, Midscale, Economy) and their various brands internationally.
    • Klépierre: centralized management of pan-European campaigns.
    • Aésio Mutuelle, Oxbow, CIVB…: tailor-made omnichannel strategies and optimization of media performance.
    • Pierre Fabre & Biomérieux: Digitalization of media campaigns for niche B2B audiences.
    Media Planning Team Management International Coordination Workflow Performance Management
  • Dentsu
    Digital Account Manager
    DIGITAL AND IT
    January 2015 - January 2019 (4 years)
    Toulouse, France
    Multichannel Digital Development & Activation

    I have supported advertisers and agencies in structuring and optimizing digital campaigns at every stage: from pre-campaign audit to activation, including continuous monitoring and optimization.

    My Areas of Expertise
    • New Business & Recommendations: conducting audits, market benchmarks, developing multichannel digital strategies.
    • Campaign Management: managing and coordinating business experts across all levers (Affiliation, Emailing, Social Media, Programmatic, SEA).
    • Technical Coordination: tracking monitoring, briefing & validating creatives, aligning stakeholders.
    • Analysis & Optimization: performance reporting, results analysis, implementing corrective actions to maximize ROI.
    Display Ads digital-marketing branding Social Media Google AdWords
  • iProspect
    SEO/SEA Consultant
    January 2013 - January 2015 (2 years)
    Lille, France
    Search Marketing & Conversion Optimization
    I managed the operational execution of Search campaigns and optimized online visibility through a combined approach of SEA, SEO, and CRO.

    My Areas of Expertise
    • SEA (Google Ads): structuring and managing AdWords campaigns to maximize performance and ROI.
    • SEO: technical & popularity audits, semantic studies, position tracking, optimization recommendations.
    • CRO (Conversion Rate Optimization): managing CRO backlogs, designing and launching optimized landing pages.
    • Management & Monitoring: regular results reporting, roadmap updates, tracking objective progress.
    Google Ads Campaign Webmarketing Strategy SEO Conversion Rate Optimization (CRO) Editorial Strategy

Recommendations

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Google Digital marketing Course
    Online
    2015
    Google Digital marketing Course
  • Masters Degree in International Marketing
    IAE of Lille
    2013
    Masters Degree in International Marketing

Skill set

Categories