Freelancer profile translated to English.

Description

My name is Liliana and I am a product consultant specializing in clarifying early-stage product decisions.

I step in when a product has launched, but the decisions are starting to become blurry: what to prioritize, what to test, what to stop, and why.

My role is to reduce the risk of building the wrong thing at the wrong time.

By building Curlink, my own product, I faced the real challenges:

conflicting user feedback, few reliable signals, and decisions to be made under time, energy, and budget constraints.

This experience taught me to:

distinguish useful signals from reassuring noise
make implicit assumptions explicit
help make decisions before investing further in development or marketing

Why work with me

Founder of Curlink: I know firsthand the uncertainty, feedback overload, and pressure to "move a product forward" without certainty.
Former developer (React / Spring / Node): I've seen how costly it is to build without clear decisions. Today, my job is to avoid this superfluity.
Hands-on and structured approach: understand quickly, clarify the real decision, and set a clear direction.

What I do concretely

Clarify the actual product decision to be made
Translate user feedback into actionable decision criteria
Identify unspoken assumptions that guide choices
Arbitrate between testing, delaying, or not building
Reduce weeks of development spent in uncertainty

Bonus

I offer, if needed, a free express audit to concretely show how I analyze a product and where the first decision-making risks lie.

Looking forward to connecting,

Liliana

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Italian
Native or bilingual
German
Basic

Workplace preferences

Remote only

Primarily works remotely

Curlink
Founder
FASHION AND COSMETICS
September 2025 - Today (9 months)
Paris, France
Curlink is a platform dedicated to Afro hairstyles that professionalizes the relationship between hairdressers and clients. It simplifies booking and secures payments to offer a reliable, transparent, and smooth experience. In a profession often underestimated yet essential in the community, Curlink aims to restore value, visibility, and respect to the work of Afro hairdressers.
Prototyping User Research Activation Prioritization UX Strategy
Freelance
Product Strategy Consultant
CONSULTING AND AUDITS
November 2025 - Today (7 months)
Paris, France
I help early-stage founders clarify their product decisions before investing time, money, or a team.

I step in when a direction seems logical, but the signals are unclear or contradictory.

My work involves:
- Clearly formulating the actual decision to be made
- Distinguishing useful signals from reassuring noise
- Arbitrating between testing, delaying, or not building

My role is to prevent weeks of unnecessary building and reduce the risk of bad product decisions.
User Research Design Thinking Business Strategy MVP Design
Fondation Tera Ora
Volunteer - WordPress Developer
CIVIC AND SOCIAL ORGANIZATIONS
September 2025 - December 2025 (3 months)
Montréal, Canada
The Tera Ora Foundation is a non-profit organization based in Quebec, dedicated to the 360° support of newly arrived Afro-descendant women. It brings together a multidisciplinary team (health, employment, finance, housing, languages, psychosocial support) to facilitate their integration, autonomy, and fulfillment.
• Update and enrichment of the WordPress site (team, news, events)
• Publication and formatting of weekly articles
• Improvement of the design and user experience to make the site more welcoming and intuitive
• Contribution to the foundation's digital strategy to enhance its visibility and impact
Wordpress Elementor