Freelancer profile translated to English.
Back to original languageAbout Liliana
Digital Marketing Freelancer Switzerland &
Performance Marketing & Social Media Expert Switzerland
I am a Senior Digital Marketing Manager & Digital Marketing Freelancer in Switzerland with over 8 years of experience in Performance Marketing, Social Media Advertising, Google Ads, SEO, and conversion-optimized web design.
As a Digital Marketing Freelancer for companies in Switzerland and the DACH region, I support startups, SMEs, and international brands in building scalable online marketing strategies.
I have successfully completed over 100 client projects – including for international brands such as Air Malta, VisitMalta, Porsche, Weleda, and TapeDesign.
My services as a Digital Marketing Freelancer in Switzerland
- Performance Marketing & Paid Ads & Meta Ads (Facebook & Instagram Advertising)
- Google Ads (Search, Display, YouTube, Performance Max)
- TikTok Ads & LinkedIn Ads
- A/B Testing & Conversion Optimization
- KPI Tracking & Performance Analysis & Google Analytics (GA4) & Google Tag Manager
- Social Media Marketing and Content Strategy for brands in Switzerland
- SEO & Web Analytics Switzerland
- Web Design & Conversion Optimization & WordPress Websites with SEO Focus
Tools & Expertise
Performance & Tracking:Google Ads, Meta Business Suite, Google Analytics (GA4), Google Tag Manager, Looker Studio, Swydo, Hotjar
Content & Design:Adobe Creative Cloud (Premiere Pro, After Effects, Illustrator, Photoshop), Canva
Web & CRM:WordPress, Elementor, HubSpot, Mailchimp, Hotjar
Languages:German, Portuguese (Native), English (B2), French (B2), Spanish (B1)
Why companies in Switzerland work with me
As a Digital Marketing Freelancer in Switzerland, I combine strategic online marketing with data-driven performance optimization. My focus is on measurable results through Google Ads, Meta Ads, and Social Media Marketing.
German
Native or bilingual
Portuguese
Native or bilingual
English
Fluent
French
Conversational
Spanish
Conversational
Italian
Basic
Remote only
Primarily works remotely
Experience
- Digital Marketig Agentur SchweizSenior Digital Social Media Marketing ManagerDIGITAL AND ITNovember 2018 - December 2025 (7 years and 1 month)Zürich, SwitzerlandCreate & optimize social media ads (Facebook, Instagram, Pinterest, TikTok, LinkedIn, Snapchat, YouTube)• Creation of advertisements for social media channels and Google (using Photoshop, Illustrator, Adobe Premiere, After Effects, Bannersnack)• Responsible for the overall design of an advertising campaign• Search Engine Advertising SEA | Google Ads & Google Shopping | Google Keyword Lists• Google Analytics• WordPress• Search Engine Optimization (SEO)• Content Production (Ad Copy, Image, Video)• Conversion Optimization• Online Marketing Strategies (Google Ads, Facebook Ads, LinkedIn Ads etc.)• Creating and editing images & videos• Creating and interpreting reports using various analytics tools• Strategic planning and implementation of content for the social media channels of major clients• Idea generation, concept development, and presentation of client projects• Management and support of client projectsProjects: Tilsiter, Migros, ZHAW, Visit Malta, Hosttech, Kitag/Bluecinema, Müller, Weleda, University of Zurich, HGC, Walo, Jungheinrich, Surselva Tourismus, Kv pro, SIU, Hfthun, HSO, Feusi, Akad, Marcel Paa, Teleclub, Art of Make-Up, Cyberlink, SSO Swiss Dental Association, Swiss Heart Foundation, Lungen Liga, Hirnliga, Pflegehilfe, Swiss Cyber Institute, Hotelleriesuisse, Battleparks, Swiss Post, Spieleshop24, the Business Institute, ArtNight, PAWI, Innocard, Fashion Fish Outlet, Acasa Suites Hotel, Museum Sasso San Gottardo, TSK, SPIE, Zurich Sotheby's International Realty, Thermalbad Zurzach, Bank BSU, InCore Bank, Bank Avera, Planzer, SAM Entertainment, Loeb etc.
- MIGROS BANKBack Office Employee PaymentsBANKING AND INSURANCEAugust 2014 - January 2018 (3 years and 5 months)Zürich, Switzerland• Account openings• Processing of account and depot liquidations• Payment transactions• Domestic and international transfers• Customer administration• Carrying out various changes such as address changes, power of attorney, account conversions• Handling various customer requests such as delivery of account statement copies, year-end certificates, form orders etc.• Ensuring departmental availability (by phone and in writing)• Processing of returned mail• Address research
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Education
- Master in Audiovisual and Multimedia CommunicationIADE -Creative University Lisboa2025· Graphic design · Design Publicity · Digital Marketing · Illustration · Web · Motion design · Storytelling · Digital Journalism · Virtual Community Management · Social Dynamics and Digital Media · Digital Business Strategy and Design
- Bachelor of Science in Business Administration / Business ManagementHWZ Zurich University of Applied Sciences2019· Entrepreneurship · Digital Business Opportunities · General Management · Algebra · Luxury & international Marketing · Data Analysis · Social Network Analysis · Strategic Marketing · Strategic Management · Strategy and Stakeholder · Change Management & Leadership · Organizational Management · Accounting (Note 5) · Human Resources Management · Data Collection · Agile Project Management · Career and Talent Management
Certifications
- Meta Certified Performance Marketing SpecialistMeta Ads2021
- Meta Certified Creative Strategy ProfessionalMeta Ads2022