Freelancer profile translated to English.

Description

With over 8 years of experience in digital marketing, I have supported numerous brands in their cross-channel acquisition strategy by offering them innovative and high-performing solutions.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

babyfrance.com
Digital Account Manager
March 2014 - September 2014 (6 months)
CS Bruxelle, Bangui, BG, Central African Republic
● Development of the client portfolio: Media agencies, key accounts. ● Affiliate program management & performance tracking. ● Creation of sales materials and e-mailings via Photoshop. ● Project management: redesign of the advertising network's website.
MediaCom France
Senior Display Manager
May 2017 - June 2023 (6 years and 1 month)
● Development and monitoring of clients' digital strategy: Van Cleef & Arpels, Sony, Nikon, Bayer, Citroën, Ebay, Danone, Launch of Citroën AMI ● Management, development, and optimization of the annual client budget. ● Steering and negotiation of digital media buys: Video, Programmatic, Mobile, Display, targeted e-mailing, retargeting, special operations, SEO. ● Coordination of campaigns and internal cross-media expertise. ● Development and monitoring of regular reporting including analysis of predefined KPIs, Insight analysis, and measurement of the ROI of the solutions. ● Management, training, and support of a team of four interns on the Sony, Nikon, Bayer, and Citroën accounts. ● Participation in the development of tenders.
Wysiwatch
Web Marketing Assistant
March 2013 - September 2013 (6 months)
● Development and implementation of the SEO strategy ● Research and establishment of partnerships for the creation of new collections. ● Creation and placement of ads on the brand's social networks.