Lila Retaud

𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 : Paid media partner for B2B/B2C scale-ups and large accounts, from operational management of Google and Meta campaigns to co-building their overall digital strategy.

𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀 :

• Strategic management of full-funnel paid acquisition on Google Ads and Meta Ads for B2B/B2C scale-ups and large accounts, in alignment with clients' growth and profitability objectives.

• Architecture and redesign of complex accounts: campaign structuring, audience segmentation, advanced semantic targeting, automated bidding strategies (tROAS, tCPA, Maximize Conversions), creative asset deployment, and A/B testing plan for ads and landing pages.

• Performance and profitability management (CPA, ROAS, MER, CPL, scored lead quality): recommendations for budget allocation, cross-channel trade-offs, and scaling plans aimed at maximizing media return on investment.

• Industrialization of management: design of scripts, API automations, Looker Studio dashboards, and cross-channel reporting workflows.

• Consulting and support for decision-makers: leading steering committees, simplifying data insights, and co-building the optimization roadmap.

𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 : Supporting the DGDDI in modernizing its business applications and redesigning the user experience.

𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀 :

• Strategic framing: conducting needs gathering workshops with business departments and the IT department, formalizing target use cases, modeling macro-processes, and mapping inter-application dependencies within the DGDDI's IS.

• User journey design: auditing existing practices, qualifying user needs and expectations, co-building target journeys in workshops, managing user testing phases, and synthesizing recommendations for sponsors and the project steering committee.

• Project management: consolidating roadmaps and the multi-year roadmap, preparing and leading steering and monitoring committees, proactive risk management, and deploying associated mitigation plans.

𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 : Commercial management of the Hugo Boss France franchisee portfolio for the order-taking season.

𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀 :

• Commercial support for the franchisee network (B2B): preparing and conducting showroom appointments, presenting collections, and taking orders.

• Account performance tracking: analyzing sell-in/sell-out and identifying development levers for each point of sale.

• Market and competitive intelligence: analyzing retail trends and competitor positioning to support commercial recommendations to the network.