Freelancer profile translated to English.

Description

Problem-solving and business-oriented, I would be delighted to put my expertise at the service of your needs in marketing strategy, branding, product development, packaging development, operational marketing, trade marketing, digital marketing, partnerships, content creation and business development. My experiences in large international groups (L'Oréal, LVMH) as well as family businesses (Chanel, Sisley) or even start-ups (Merci Handy) have allowed me to successfully carry out multiple projects in these areas. I can therefore adapt to the size and needs of your structure.

Both rigorous and creative, I can assist you in the management of your projects, whatever their progress, also in the analysis and optimization of your business, the implementation of strategies and the execution of "for-action".

You can count on my autonomy for project management but also on my adaptability and my appetite for teamwork in a good mood.

Do not hesitate to contact me if you wish to collaborate!

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Welcome to my Malt page. As a business-oriented and problem-solving person, I would be very happy to help you with any issue in Marketing strategy, branding, product development, operational marketing, trade, digital, content creation etc. and more globally with any project management and business development issue.

I have built my experience in international groups completed with a few years within a fast-growing start-up and I would be very happy to put this expertise and my skills at your disposal. I am a happy team-worker but I am also independent and I am used to work on my own.

Please feel free to contact me if you have any question or if you want to start working together :)

Languages

English
Fluent
Spanish
Conversational
Italian
Basic
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Merci Handy
Head of Products
FASHION AND COSMETICS
February 2016 - February 2018 (2 years)
Paris, France
Marketing: brand management, development of the brand platform
Analysis and identification of market opportunities, trends, consumer and retailer needs, launch plan
Creation of product and 360 marketing concepts from design to campaign, coordination of graphic design, digital, sales, country, finance teams
Development: sourcing suppliers: manufacturers, perfumers, pack etc. Europe and Asia, supervision of audits and quality controls, factory visits (Europe and Asia)
Writing briefs and specifications, adjusting samples and BAT, managing the retroplanning and coordinating internal and external teams, monitoring the logistics from production to delivery at the point of sale
Profitability management: management of COGS and margin, definition of prices and quantities, negotiations and purchasing
Legal: management of trademark registration internationally
Management of a junior product manager.
Start-up Strategy Business Development Product Management Team Management Marketing Gestion de projets
Parfums Christian Dior
Assistant Product Manager
LUXURY GOODS
June 2011 - December 2011 (7 months)
Paris, France
Assistant Product Manager, Travel Retail Worldwide - Perfume, Skincare, Makeup
Assistant Product Manager, Makeup Development Marketing
Analysis Product Development Operational Marketing Marketing Tools Marketing Content
L'Oréal
Travel Retail Product Manager
FASHION AND COSMETICS
October 2013 - February 2016 (2 years and 4 months)
Paris, France
Development of exclusive Travel Retail ranges: definition of the offer, concept and 360° marketing, brief and coordination of suppliers (design, pack), BAT, monitoring of the retroplanning with logistics, definition of prices and quantities per zone with sales, profitability management, negotiations and validation of purchases
Operational Marketing: presentation of annual launch plans, management of assortments and planograms, sales forecasts, sell-in / sell-out monitoring, client meetings (Heinemann, Lagardère, WDF etc), BA training
Trade Marketing: management of animations from concept to implementation, coordination of design, merch, sales teams, monitoring of field execution
Annex mission (3 months): redefine the Roger et Gallet strategy in TR EMEA
Organization of the annual Tax Free trade show - Management of an Assistant Product Manager
Operational Marketing Launch Plans 360 Marketing Sales Forecasts Analysis Purchasing Management Strategy Planograms Sell-in/Sell-out Client Marketing Presentations Merchandising Animations Market Analysis BAT Product Development