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Description

9 years of experience in CRM Marketing and Project Management.

My main skills:

Project Management:

- creation of new processes and tools in agile mode

- implementation of eCRM strategies

- opt-in collection operations

Operational:

- creation of promotional and Lifecycle email campaigns: template, writing, tracking, integration of htmls, BAT validation, AB Test, routing (loyalty + recruitment)

- creation of push and in-app campaigns: template, writing

- segmentation and targeting: optimization and performance

Analyses:

- emailing and push performances: optimization and strategic recommendations

Tools:

Acoustic / Salesforce MC / Adobe Campaign / Dartagnan / Campaign Designer / Office

Languages:

English and Persian fluently

Languages

English
Fluent
Persian
Native or bilingual
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Michelin
CRM Content Manager
TRAVEL AND TOURISM
February 2023 - Today (3 years and 4 months)
Clermont-Ferrand, France
Creation of all CRM content related to the new loyalty program
Air France
CRM Project Manager
AVIATION AND AEROSPACE
May 2021 - January 2023 (1 year and 8 months)
Paris, France
- Internalization of emailing processes: deployment of a segmentation tool, reporting tool, HTML integration process in the routing tool, tracking
- Launch of a new omnichannel campaign creation tool: functional and technical deployment, team training, change management, market training - 104 markets deployed
- Management of Lifecycle emails
Agile Method Business Analyst Project management CRM Segmentation Business Owner
WNP
CRM Campaign Manager Fonctionnel
E-COMMERCE
October 2020 - December 2021 (1 year and 3 months)
Paris, France
Clients: Eucerin Beiersdorf FR - PSA Banque DE - Neuflize Banque FR

- Creation and management of campaigns and associated scenarios (newsletters, automation, personalization, web form, etc.) on Salesforce and Selligent;
- Adaptation of marketing automation scenarios according to their performance and the needs of different clients;
- Definition of the target of marketing campaigns by segmenting customers by behavioral profiles and creating different segments;
- Collection of opt-ins: creation of Lead Ad Facebook and Instagram campaigns, implementation of contests,
- Modeling and updating of data sources and flows integrated within CRMs;
- Carrying out campaign reports and analyzing CRM and PRM databases;
- Projects: deployment of the Eucerin Chatbot (skin diagnosis); automation of optin-optout campaigns and associated Neuflize flows;
Salesforce Marketing Cloud Selligent Email design Segmentation Reporting

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Signup to reveal

BAC STG - Option GRH
Lycée A. Renoir
2010
Mention AB
DUT Information et Communication
IUT Nice Sophia-Antipolis
2012
Option Communication des Organisations

Check out Lila's education

Data Analyst

CRM Consultant

Lila Chirazi

CRM Campaign Manager

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