Lika B.

• • Developed and optimized ad creatives for Meta and YouTube performance campaigns with budgets of ~€30K, contributing to over €100K in client investments

• • Analysed campaign KPIs including CTR, conversion rates, reach, and engagement to optimize spend and report on portfolio performance

• • Worked cross-functionally across creative, analytics, and client-facing teams in a fast-paced, data-driven environment

• • Applied AI-based tools to enhance production efficiency and scale content operations

• • Owned end-to-end content strategy for 4 mostly B2B client accounts, including content calendar planning, creative direction, post scheduling, and team role division across LinkedIn, YouTube, and Instagram

• • Led creative direction and produced content hands-on, including video editing, photography, and newsletters, while coordinating with a video editor to scale output across accounts

• • Designed brand identity and content strategy from scratch for an event startup

• • Monitored social media performance metrics and iterated strategy based on engagement data

Produced photography and social media content for an experimental music collective. They used those for their social media.