Lies Geers

I create fresh designs with a story and an extra eye for detail. My work is playful and often colorful. Drawings add an extra touch to my layouts. I love it when my illustrations radiate imperfection and vulnerability.

Looking for THE way to make your project stand out? I'd love to brainstorm with you about what you exactly want, what you want to achieve with your project, and how you would like it to be executed.

If I can help you with that, feel free to give me a shout!

In 2018, I took on a new challenge at ICI PARIS XL as a graphic designer. I was responsible for the promotional material and packaging of the Private Label BE Creative. Although packaging design was a fascinating creative challenge, the perfume industry remained a niche. The need for more variety and space to further develop my creative thinking grew, leading me to seek new opportunities within graphic design and branding.

I was responsible for the online posting and visually appealing presentation of content on ICI PARIS XL's very first e-commerce website. I ensured that all texts and images were correctly integrated, always in line with the corporate identity and brand identity. Additionally, I handled the layout of mailings, paying attention to design and user-friendliness.

Although the technologies have evolved significantly since then, this experience has strengthened my affinity for digital communication and e-commerce, and I learned the importance of consistent visual presentation for a strong brand.