About Lidija
Slovenian
Native or bilingual
English
Fluent
Croatian
Fluent
Experience
- Razvojni center Murska SobotaEntrepreneur in ResidenceFebruary 2026 - May 2026 (3 months)Developed LiLa Digital, a UX, CRO and digital accessibility audit service supporting SMEs in improving usability, conversion performance and inclusive access to digital products.Conducted UX/CRO and accessibility audits, analysed user journeys, identified usability barriers, reviewed key conversion points, and delivered practical, actionable recommendations for improving websites, forms, digital documents and customer-facing digital experiences.Simultaneously gained structured knowledge in entrepreneurship, business operations, legal frameworks, accounting and taxation through an EU-funded mentorship programme.
- LiLa DigitalFounderJune 2026 - Today (1 month)Kobilje, SloveniaFounder of LiLa Digital, a boutique digital consultancy helping businesses improve their websites and digital presence through UX/CRO audits, digital accessibility reviews, business consulting, and AI training. I focus on clearer communication, better user journeys, inclusive digital experiences, and practical recommendations that help websites become easier to use and better at generating enquiries.Conducted UX/CRO and accessibility audits, analysed user journeys, identified usability barriers, reviewed key conversion points, and delivered practical, actionable recommendations for improving websites, forms, digital documents and customer-facing digital experiences.
- VIRSInformation Technology ExpertApril 2021 - October 2025 (4 years and 6 months)Lendava, Slovenia• - Digital Transformation Leadership Project managaent (EBA document system, and Intrix CRM, and others)• - Business Process Reengineering• - Business Intelligence Systems Management• - Data Access and Privacy• - IT Administration: Active Directory, Microsoft 365 environments to support organizational operations.• - Request Coordination• - Data Governance Management• - Cybersecurity Expertise• - Technical Troubleshooting• - Strategic Team Participation• - Data Analytics and Data Science• - CRM and Document Management Implementation• - Software Administration: EBA document system and Intrix CRM
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Education
- Certificat AI - ITPodjetniško usposabljanje, PONI PomurjeCertificat AI - IT
- Engineer's DegreeDOBA Business School2011Engineer's Degree